Affiliate Strategist
Function: Creator Commerce | TikTok Shop | Affiliate Marketing
Reports To: TikTok Shop Manager, TikTok Shop Lead
Location: Remote (Global)
Job Type: Full-Time, Contractor
Salary: $1,500 - $2,000 USD per month
About Us
For You Advertising is the UK's leading TikTok marketing agency, partnering with ambitious, high-growth brands to master TikTok commerce. As TikTok UK's preferred partner for ecommerce and DTC, we help brands unlock full-funnel growth; from shop setup to viral content.
As specialists on TikTok, we partner with brands to build ecosystem fluency to drive acquisition, launch shops, fuel creative pipelines, and deliver results that ripple across every channel. As a result, we are the chosen content and performance partners for TikTok UK's ecommerce & DTC team. Dedicated support from TikTok alongside early access to new product features.
We are seeking A-Players to join our team of high-performance marketers. Our mission is to be the UK's most renowned TikTok marketing agency and we want you to be a part of this journey.
The Role
Creator commerce is changing ecommerce. The brands winning on TikTok aren't simply running paid ads—they're building creator ecosystems that generate content, trust and sales every single day.
We're looking for an Affiliate Strategist to lead that growth for some of the UK's fastest-growing ecommerce brands. You'll own the entire affiliate strategy across multiple client accounts; identifying creators, launching campaigns, building long-term partnerships and continuously improving performance through data and experimentation.
This is a highly commercial role where success isn't measured by the number of creators recruited, but by the revenue those partnerships generate.
Working directly with our TikTok Shop specialists and alongside TikTok itself, you'll gain exposure to some of the newest commerce products and strategies before they're widely adopted across the industry.
Requirements
Affiliate Strategy
- Build and execute affiliate strategies across multiple ecommerce brands.
- Develop creator recruitment plans that support each client's commercial objectives.
- Identify opportunities to scale creator-led revenue through structured affiliate programmes.
- Continuously evolve strategies based on campaign performance and market trends.
Creator Partnerships
- Identify and recruit creators using TikTok Shop Affiliate Centre.
- Build long-term relationships with creators and agencies.
- Negotiate commissions, incentives and promotional opportunities.
- Develop a consistent pipeline of high-performing affiliate partners.
Campaign Management
- Launch affiliate campaigns from briefing through to execution.
- Coordinate gifting, commission structures and promotional mechanics.
- Provide creators with clear creative guidance whilst maintaining brand authenticity.
- Monitor campaign delivery across multiple client accounts.
Performance Optimisation
- Analyse GMV, CTR, Conversion Rate, AOV, Revenue and affiliate contribution.
- Identify opportunities to improve creator performance.
- Test new approaches to maximise profitability.
- Produce insights and recommendations for clients and internal teams.
What We're Looking For
- Experience managing TikTok Shop Affiliate campaigns.
- Strong understanding of TikTok Shop Affiliate Centre.
- Experience working with creators, influencers or affiliate programmes.
- Excellent communication and relationship-building skills.
- Strong organisational skills and attention to detail.
- Commercial awareness and confidence working with performance metrics.
- Fluent English communication skills
Bonus Points If You Have:
- Experience within an ecommerce or DTC brand.
- Agency experience.
- Experience using TikTok Creator Marketplace.
- Shopify or WooCommerce experience.
- Understanding of performance marketing.
- Experience analysing ecommerce performance data.
Benefits
- Join TikTok UK's preferred ecommerce agency partner
- Work with ambitious, fast-growing ecommerce and DTC brands
- Play a key role in one of the fastest-growing areas of digital commerce
- Gain hands-on experience with cutting-edge TikTok Shop strategies and features
- Work alongside a team of high-performing TikTok specialists
- Fully remote position with flexibility and autonomy
- Clear opportunities for progression as the agency continues to scale.
If you're excited about creator partnerships, affiliate marketing, and TikTok Shop growth, we'd love to hear from you.
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