Our client is seeking a results-driven Amazon Paid Ads Specialist to own and optimize their Amazon advertising and storefront performance. This role requires a strategic thinker with strong execution skills who can connect advertising efforts to overall revenue growth, optimize product detail pages (PDPs), and scale campaigns efficiently within budget.
Requirements
Key Responsibilities
Amazon Advertising Management
Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display)
Continuously monitor performance metrics (ACOS, ROAS, CTR, CVR) and adjust strategies to improve results
Scale campaigns effectively while maintaining profitability targets
Storefront & PDP Optimization
Manage and optimize the full Amazon storefront experience
Improve product detail pages (PDPs) to drive higher conversion rates (content, images, keywords, A+ content)
Identify and resolve conversion bottlenecks
Sales & Conversion Growth
Develop strategies to increase product visibility, traffic, and conversion rates
Align advertising efforts with organic ranking strategies
Leverage data to improve overall sales performance
Promotional Planning
Plan and execute campaigns around key promotional periods (e.g., Prime Day, Black Friday, seasonal events)
Coordinate discounts, deals, and ad pushes to maximize revenue during peak periods
Budget & Scaling Strategy
Manage and allocate ad budgets effectively across campaigns
Identify scaling opportunities while maintaining efficiency
Forecast performance and recommend budget adjustments based on growth opportunities
Performance Analysis & Strategy
Assess current storefront and advertising performance to identify growth opportunities
Connect high-level business goals to actionable advertising strategies
Provide regular reporting and insights on campaign performance, revenue impact, and optimization opportunities
Requirements
2–5+ years of experience managing Amazon PPC campaigns
Strong understanding of Amazon Seller Central and/or Vendor Central
Proven track record of scaling Amazon ad campaigns while maintaining profitability
Experience optimizing product listings and storefronts for conversion
Solid understanding of e-commerce performance metrics and sales funnels
Ability to analyze data and translate insights into actionable strategies
Experience planning and executing campaigns for promotional periods
Strong attention to detail and organizational skills
Preferred Qualifications
Experience working with multiple SKUs or large catalogs
Familiarity with third-party tools (e.g., Helium 10, Jungle Scout, Pacvue, etc.)
Knowledge of SEO and keyword research within Amazon
Experience in fast-paced e-commerce or DTC environments
Key Competencies
Strategic thinking with a strong analytical mindset
Ability to connect advertising efforts to revenue outcomes
Strong ownership and accountability
Data-driven decision making
Proactive problem solving and optimization
Success Metrics
Improvement in ROAS / reduction in ACOS
Growth in overall Amazon revenue
Increased PDP conversion rates
Efficient budget scaling and utilization
Successful execution of promotional campaigns
Originally posted on