Digital Campaign Specialist

WPP is a leading company that integrates media intelligence and data solutions with creativity and strategic counsel. They are seeking a detail-oriented Digital Campaign Specialist to execute cross-channel marketing campaigns for clients using CRM platforms. The role involves managing workflows, resolving campaign errors, and collaborating with internal teams to drive impactful results.

Responsibilities

• Implementing cross-channel marketing campaigns using leading CRM platforms (Salesforce Marketing Cloud)
• Managing workflows and segmentation implementation within the CRM
• Investigating and resolving campaign errors
• Providing input on campaign metrics and performance
• Participating in daily and weekly meetings with cross-functional teams to ensure consistency in deliverables and alignment on project goals

Skills

• Strong understanding of digital marketing principles
• Experience with CRM platforms
• Excellent organizational and time management skills
• Ability to manage multiple tasks simultaneously
• Effective collaboration with cross-functional teams
• Clear communication skills
• Knowledge of segmentation, implementation and execution of digital marketing campaigns
• Postsecondary education in Marketing, Computer Science or related field
• Excellent communication, organizational and time management skills
• Experience with HTML, CSS, or digital communication
• Proactive problem-solving mindset; always seeking opportunities to technically optimize, automate, and help with developing MarTech solutions
• Experience with Salesforce Marketing Cloud or Adobe Campaign
• Completed certification (or interest in obtaining certification) in Salesforce Marketing Cloud (SFMC) or Adobe Campaign

Benefits

• Opportunity to kickstart your career in digital marketing.
• Experience working with global teams and world-renowned brands.
• Chance to get certified in world-leading marketing tools.
• Opportunities to work with industry-leading experts and a diverse group of talented marketing and technology professionals.
• Fun and exciting social events where you can connect with your team!

Company Overview

We are a diverse, global team representing over 55 nationalities, all united by our passion for helping brands humanize the relationship between brand and consumer. It was founded in undefined, and is headquartered in Copenhagen, DK, with a workforce of 501-1000 employees. Its website is https://vml-map.com/.

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