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The DTC Brand Strategist Intern supports client growth initiatives across social ads, search ads, and retention marketing (email/SMS) under the guidance of senior strategists. This role is designed for aspiring strategists who want hands-on exposure to real DTC brands, learning how data, creative, and messaging come together to drive revenue. This internship provides practical experience in brand strategy, performance marketing, and client communication.
Key Responsibilities
- Brand & Channel Support
- Assist in audits of paid social, search, email/SMS, and landing pages.
- Help analyze creative performance, funnel flow, and messaging consistency.
- Support competitor research and category trend analysis.
- Document findings and present insights internally.
- Strategy & Planning Assistance
- Help build quarterly brand roadmaps including testing ideas, budget allocation drafts, and channel priorities.
- Support brand story development, messaging frameworks, and positioning documents.
- Assist in preparing QBR and onboarding strategy decks.
- Channel Execution Support
- Work with paid social and search teams to review campaign structures, audiences, and creative mix.
- Assist retention team with email/SMS calendar planning, segmentation, and performance review.
- Help track promotions, spend changes, and test results.
- Analytics & Reporting
- Monitor dashboards (ROAS, CPA, CAC, LTV, open rates, CTR, AOV).
- Prepare weekly/monthly performance summaries.
- Document learnings and optimization ideas for senior strategists.
- Cross-Functional Collaboration
- Coordinate with Creative Strategists to gather assets and feedback.
- Join internal strategy calls to learn how decisions are made.
- Escalate blockers and clarify tasks with your mentor or manager.
- Client Exposure & Learning
- Sit in on client strategy calls and QBRs for learning purposes.
- Help prepare client-facing materials and follow-up notes.
- Learn how to explain performance insights and growth levers clearly.
What You’ll Learn
- How to build and execute DTC brand strategy across paid and owned channels
- How to read performance data and translate it into action
- How brand positioning, creative, and media work together
- How to collaborate across teams in a fast-paced agency environment
- How MAG operates at scale using SOPs, dashboards, and documentation
Requirements
- Strong interest in DTC brands, performance marketing, and eCommerce
- Basic knowledge of Meta Ads, TikTok Ads, Google Ads, or email marketing (hands-on experience is a plus)
- Comfortable with spreadsheets, dashboards, and data analysis
- Strong written and verbal communication skills
- Highly organized, eager to learn, and detail-oriented
- Willing to take feedback and apply it quickly
- A dual-monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library!
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
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