Email Marketing Specialist
Philippines Temporary - Remote
Company and Vision
PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.
The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.
We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.
Job Overview
PlanetArt is looking for an Email Marketing Specialist. In this role, you will be responsible for planning, strategizing, building, executing, and analyzing email and SMS marketing campaigns for CafePress. You will work closely with designers, merchandising teams, and CafePress’ Sr. Email Marketing Manager to bring campaigns to life—while also communicating performance insights and strategic recommendations to leadership. If you're a data-driven problem solver with a creative eye and a knack for attention to detail, this is a great fit.
This is a temporary fully remote, work-from-home position. Possibility to convert to Full-Time, Long Term.
What You'll Do
Key Responsibilities
- Plan, build, and deploy email and SMS campaigns in Cordial and Attentive
- Maintain and execute a promotional email calendar that strategically aligns CafePress products with offers, seasonality, and audience segments
- Execute the build for promotional offers and promo codes, ensuring correct setup and seamless customer redemption
- Review creative mock-ups and copywriting drafted by the Design team, providing approval or actionable feedback to ensure accuracy and brand alignment
- Build and maintain audience segments and suppression lists within Cordial for targeted messaging
- Track performance metrics, run A/B tests, and interpret results to inform future campaign strategy
- Compile and deliver weekly campaign performance reports with clear insights and recommendations for leadership
- Manage email proofing, QA, render checks, scheduling, and final send parameters
- Coordinate with design and merchandising teams to ensure campaigns align with product positioning and brand priorities
- Perform other duties and special projects assigned as needed
Skills, Qualifications, and Requirements
Required Experience:
- 3–5 years of hands-on email marketing experience, including campaign execution within an ESP (Cordial experience a plus)
- Strong understanding of email KPIs (open rate, CTR, CTOR, bounce rate, unsubscribe rate) and e-commerce metrics (revenue, AOV, conversion rate, etc) and what stories they tell to inform campaign optimization
- Marketing Strategy & Planning: Ability to manage and execute a promotional calendar aligned with seasonal trends, product priorities, and business goals
- Campaign Analysis: Ability to interpret A/B test results and translate data into clear strategic recommendations
- Email Platforms & Automation: Familiarity with ESPs (Cordial preferred) and SMS platforms (Attentive preferred) for campaign management, automation, and analytics
- Audience Management: Experience with segmentation and suppression logic within an ESP to optimize campaign targeting based on the customer lifecycle
- HTML & CSS: Working knowledge for light edits within existing templates; full coding ability is a bonus
- Excel / Reporting: Proficient in building tables, charts, and graphs for campaign reporting
- Communication: Strong written and verbal skills; comfortable presenting to leadership and cross-functional partners
- Cordial or Attentive platform experience
- Marketing platform certifications
- Full HTML/CSS email development capability
- Experience using AI tools for email coding or content generation
- A strategic thinker who understands how to align promotions, products, and timing for maximum impact
- Highly organized and comfortable managing multiple campaigns in a fast-paced e-commerce environment
- Analytically minded—you interpret data, spot trends, and turn metrics into actionable recommendations
- A strong collaborator who works effectively with design, merchandising, and cross-functional teams
- A proactive communicator who flags issues early and keeps stakeholders informed
- Comfortable working remotely across time zones and quick to learn new tools as the stack evolves
Working Conditions
- Position requires long term and fully remote work scheduled from 9:00 AM to 6:00 PM US Pacific Time
- Position requires regular, continuous use of computer.
- Position requires regular sitting and standing.
- Position requires regular interaction with team members through the following methods: phone, WebEx, Slack, or email.
- Position requires time and screen tracking via Hubstaff
Work From Home Requirements
- Own computer (Windows 10 or higher or Mac, at least 8GB RAM and at least Intel i5, Ryzen 5 or M1 processor)
- Reliable high-speed internet access
- Noise-cancelling headset (if applicable)
- Private, distraction-free environment (if applicable)
Pay Range
- Pay Rate: ₱60,000 to ₱67,000 per month
Perks
- Paid Time Off
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