We are looking for a proactive and detail-oriented HubSpot Virtual Assistant to support our Growth team and help build a more scalable, data-driven marketing and sales engine.
This is not a traditional administrative virtual assistant role. We're looking for someone who can take ownership of our HubSpot ecosystem by managing CRM data, building marketing campaigns, automating workflows, maintaining database quality, and providing actionable reporting that helps drive business growth.
The ideal candidate has hands-on HubSpot experience, enjoys organizing data and processes, understands marketing automation, and is comfortable turning insights into action. This is a part-time opportunity with the potential to grow as the business scales.
Responsibilities
HubSpot CRM Management
- Manage and maintain the HubSpot CRM, ensuring data accuracy, organization, and overall database hygiene.
- Create and manage contact lists, audience segmentation, custom properties, and user permissions.
- Identify duplicate, outdated, or incomplete records and maintain clean, reliable CRM data.
- Serve as the team's go-to HubSpot expert, providing recommendations and best practices for CRM management.
Marketing Automation & Campaign Management
- Build, launch, and optimize email campaigns, newsletters, and automated workflows within HubSpot.
- Create and manage lead nurturing campaigns, lifecycle stage automation, lead scoring, and follow-up sequences.
- Organize campaign assets, schedules, and marketing workflows to ensure consistent execution.
- Support both Marketing Hub and Sales Hub initiatives, including forms, automation, and campaign setup.
Reporting & Analytics
- Build custom dashboards and reports to monitor marketing and sales performance.
- Track key performance indicators including email engagement, open rates, click-through rates, conversions, and lead progression.
- Analyze campaign performance and provide recommendations for optimization.
- Generate regular reports that help leadership make data-driven decisions.
Growth Operations
- Support lead management by identifying, qualifying, and nurturing prospects through automated campaigns.
- Ensure leads are properly segmented and routed throughout the customer lifecycle.
- Collaborate with Marketing and Sales teams to improve campaign performance and operational efficiency.
- Stay current on HubSpot updates, new features, and best practices, recommending improvements where appropriate.
Quality Assurance
- Review campaigns, workflows, emails, and CRM data to ensure accuracy before launch.
- Perform quality assurance checks on marketing assets, automations, and reporting.
- Maintain documentation for CRM processes and marketing operations.
Requirements
- 2+ years of hands-on experience using HubSpot in a Marketing Operations, CRM, Sales Operations, or Growth role.
- Strong experience with:
- HubSpot CRM
- Email marketing campaigns and newsletters
- HubSpot workflows and marketing automation
- CRM management and database hygiene
- Contact segmentation and list management
- Lead nurturing campaigns
- Lead scoring and lifecycle automation
- Custom dashboards and reporting
- Experience building and optimizing marketing campaigns within HubSpot.
- Strong analytical skills with the ability to interpret campaign performance and recommend improvements.
- Experience managing CRM data quality and performing quality assurance.
- Ability to organize multiple campaigns and marketing initiatives simultaneously.
- Strong written and verbal English communication skills.
- Highly organized, proactive, and able to work independently in a remote environment.
- Currently based in Latin America.
Nice-to-Haves
- Experience supporting Growth, Marketing, or Sales teams.
- Experience with Marketing Hub and Sales Hub.
- Familiarity with CRM integrations and marketing technology platforms.
- Experience with lead generation, inbound marketing, or sales enablement.
- Knowledge of email marketing best practices and deliverability.
- Experience documenting marketing processes and CRM workflows.
- HubSpot certifications are a plus.
Benefits
- Work remotely Monday - Friday, 40 hours a week (no weekends)
- Vacation: 10 business days a year
- Holidays: 5 National Holidays a year
- Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
- Parental Leave
- Health Care Reimbursement
- Active Lifestyle Reimbursement
- Quarterly Home Office Reimbursement
- Payroll Deduction Purchase Plans
- Longevity Bonus
- Continuous Learning Bonus
- Access to Training and Professional Development Platforms
- Did we mention it's REMOTE?!!
One of our core values at Zipdev is "Be authentic." that's why we encourage you to answer the application form in your own words; we are interested in getting to know you, not a digital assistant.
Wondering how our remote environment or our payment method work? We've put together some helpful answers in our FAQs at the bottom our our Take a look and let us know if you have any other questions!
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