Lead Generation & Lead Qualification (Residential Real Estate NSW)
Role Overview
We are seeking a proactive Lead Generation & Lead Qualification Specialist to support residential real estate agents across NSW.
This role focuses on identifying homeowners, buyers, investors, and landlords, initiating outreach, qualifying opportunities, and booking property appraisals and inspections.
The specialist ensures agents receive high-quality, ready-to-convert leads.
Key Responsibilities
Lead Generation
Research homeowners considering selling in target suburbs
Identify buyers, investors, and landlords through portals and databases
Source leads via social media, CRM, open home lists, expired listings, and prospecting tools
Execute outbound outreach (calls, email, SMS, LinkedIn)
Lead Qualification
Assess readiness to buy, sell, or lease
Capture key details: budget, timeline, suburb, finance status, motivation
Score and prioritise hot and warm leads
Maintain consistent follow-ups and nurturing
Appointment Setting
Book listing presentations and property appraisals
Schedule inspections and buyer consultations
Provide detailed lead notes for agents
CRM & Reporting
Maintain accurate pipeline records
Track lead activity and conversion metrics
Prepare weekly performance reports
Requirements
2–5+ years lead generation experience in Australian residential real estate (NSW preferred)
Strong CRM experience (Agentbox, Rex, VaultRE, HubSpot, Pipedrive)
Understanding of buyer/seller lifecycle
Strong communication and rapport-building skills
Comfortable working with KPIs and targets
Preferred
Experience supporting sales agents directly
Experience with appraisal booking
Knowledge of NSW suburbs and market trends
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