Looking for: Marketing & Funnel Systems Virtual
Assistant
Role Overview:
We are seeking a detail-oriented and tech-savvy Virtual
Assistant to support a growing event planning and destination wedding business.
The primary focus of this role is to build, implement, and manage marketing
funnels using provided strategy and content, while ensuring seamless
integration across email marketing, social media, Pinterest, and WordPress.
The business owner provides strategy, brand guidelines, and
core content. The VA will be responsible for executing the technical mechanics
and workflow setup to ensure systems function efficiently and consistently.
This is a long-term part-time role with potential for
ongoing collaboration.
Scope of Work:
Email
Funnel Setup & Management (Primary Priority)
Platform: Mailchimp
Build
and manage automated email funnels using provided lead magnets and content
Set
up full workflow automations (opt-ins, tagging, segmentation, nurture
sequences)
Ensure
proper lead capture and integration
Monitor
subscriber list health and organization
Coordinate
leads into correct email sequences
Implement
best practices based on provided strategy
Troubleshoot
workflow issues as needed
Social
Media Scheduling & Coordination
Platforms: Instagram / Facebook / LinkedIn
Schedule
content across platforms
Repurpose
blog content into social snippets
Maintain
brand voice using detailed brand guidelines
Keep
Facebook active as a “mini storefront”
Maintain
Instagram presence (primary platform focus)
Ensure
cohesive messaging across platforms
Coordinate
social posts with funnel promotions
Note: Business owner maintains strong brand oversight; VA must follow detailed
brand guidelines closely.
Pinterest
Marketing Integration
Platform: Pinterest
Create
Pinterest pins linked to blogs and lead magnets
Optimize
pins to drive traffic into email funnel
Ensure
visual alignment with brand guidelines
Connect
blog → Pinterest → lead magnet → email funnel workflow
WordPress
Website Support
Platform: WordPress
Upload
and format blog posts
Update
branding elements (colors, fonts, styling)
Adjust
page layouts as needed
Insert
video, slides, images, and links
Stretch
and format images properly for full-width display
Implement
minor design updates consistent with brand refresh
Note: Advanced development not required, but strong working proficiency with
WordPress is necessary.
Qualifications:
Proven
experience building email funnels in Mailchimp
Strong
understanding of automation workflows
Experience
with social media scheduling tools
Working
proficiency in WordPress (content updates, formatting, design adjustments)
Experience
with Pinterest marketing
Strong
organizational skills
Excellent
written English
Ability
to follow detailed brand and content guidelines
Self-directed
and proactive communicator
Experience
in wedding, event planning, or travel industries is a plus
Basic
graphic design capability
Understanding
of US-based clientele behavior (especially wedding/destination market)
Additional Notes:
Business
owner provides:
Detailed
brand guidelines
Content
strategy
Lead
magnets
Media
assets (via shared folder; restricted access accounts not shared)
Strong
communication and transparency are critical
Long-term
collaboration potential if strong fit
Tools Required:
Mailchimp
(automation + segmentation)
WordPress
Pinterest
Social
media scheduling tool (TBD)
Google
Drive (for shared content and media assets)
Zoom
(for meetings)
Shifts & Hours:
Starting
with a minimum commitment of 10 hours per week; flexible schedule
with some overlapping hours preferred
Ideal
overlap window: 1–2 hours daily during US afternoon/evening business
hours
Semi-flexible
arrangement acceptable with clear communication