Job Description:
• Develop a working understanding of GIS concepts and Esri technology (ArcGIS Pro, ArcGIS Online, etc.) sufficient to accurately translate technical capabilities into clear marketing and proposal language
• Collaborate with technical/GIS staff to gather content, visuals, and maps for marketing materials
• Partner with the business development team to develop visually compelling graphics, layouts, and design elements for proposals, capability statements, and pursuit materials
• Help structure proposal content to improve readability, persuasiveness, and win themes
• Ensure brand consistency and professional polish across all submitted materials
• Manage and grow the company's presence across professional social networks, with a primary focus on LinkedIn
• Develop and execute content calendars, posts, and campaigns tailored to cross-platform best practices
• Track engagement metrics and adjust strategy to improve reach and audience growth
• Prepare marketing collateral for conferences, trade shows, and industry events (banners, handouts, presentation materials, digital assets)
• Coordinate logistics and timelines for collateral production ahead of events
• Conduct ongoing competitive analysis of industry peers, including brand positioning, messaging, and marketing tactics
• Synthesize findings into actionable insights for leadership and business development teams
• Apply SEO best practices to website content, blog posts, and digital marketing materials
• Monitor keyword performance and search rankings, recommending optimization strategies
Requirements:
• Bachelor's degree in Marketing, Communications, Business, GIS/Geography, or related field (or equivalent experience)
• Two to five years of marketing experience, ideally within a technical, engineering, AEC, or government contracting environment
• Familiarity with GIS concepts; exposure to Esri products (ArcGIS Pro, ArcGIS Online) strongly preferred
• Strong graphic design skills (Adobe Creative Suite – InDesign, Illustrator, Photoshop, or equivalent)
• Demonstrated experience managing professional social media platforms, especially LinkedIn
• Working knowledge of SEO principles and tools (e.g., Google Analytics, SEMrush, Ahrefs, or similar)
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple deadlines, particularly around proposal submissions and event timelines
• Experience supporting government or federal proposal processes (RFP/RFQ responses) preferred
• Prior experience in geospatial, environmental, civil engineering, or infrastructure industries preferred
• Familiarity with CRM or proposal management software (e.g., Deltek, Zoho) preferred
Benefits: