About Blue Wheel
Blue Wheel is a digital performance marketing agency that helps brands connect the people, platforms, and insights that drive growth across modern commerce. With more than 100 team members and four offices across the U.S., we've built a culture where curiosity is encouraged, ownership is expected, collaboration is valued, and trust is earned through action. These principles guide how we work with clients and how we support one another as a team. If this sounds like a team you want to build with, we'd love to meet you.
About the Role
As a Paid Search Strategist, you will be responsible for developing strategy, implementing, tracking, and managing PPC campaigns across various digital channels for our clients on behalf of Blue Wheel. Using your expertise and up-to-date grasp of marketing strategies and best practices, you will manage campaigns from concept to execution to analysis. You will work collaboratively with internal Client Services account stakeholders to craft and execute powerful marketing strategies. You will also be an external voice for Blue Wheel, working directly with clients to articulate strategic and performance insights, provide recommendations, and deliver forward-thinking solutions
Responsibilities
Client Strategy & Growth Alignment
Collaborate with Client Service teams to understand each client's brand, goals, and key performance metrics in the DTC space
Develop and execute paid search strategies that align with client objectives, including customer acquisition, revenue growth, and return on ad spend (ROAS
).Proactively identify growth opportunities, such as new audience segments, emerging platforms, and advanced bidding strategies
Align campaign strategies with broader omnichannel marketing initiatives, ensuring a seamless customer journey across paid search, social, email, and organic channels
Campaign Execution & Optimization
Develop, launch, and manage paid search campaigns across platforms like Google Ads and Microsoft Ads
Implement data-driven optimizations, adjusting keyword bids, audience targeting, creative assets, and budget allocations to maximize performance
Utilize automation tools (e.g., Smart Bidding, Performance Max, SA360) and manual bid strategies to enhance efficiency and effectiveness
Perform ongoing A/B testing on ad creatives, landing pages, and targeting to drive incremental performance improvements
Leverage first-party data (CDPs, CRM platforms) and third-party audience segments to refine targeting strategies for retention and acquisition
Data Analysis & Performance Reporting
Prepare, compile, and present internal and external performance reports with actionable insights tailored to DTC client KPIs, such as CAC, LTV, and ROAS
Monitor and interpret campaign data, identifying trends, performance gaps, and new opportunities for scaling campaigns
Utilize analytics tools such as Google Analytics (GA4), Looker Studio, and attribution platforms to measure and communicate performance
Provide insights on budget pacing, forecasting, and investment strategies to maximize efficiency and profitability for clients
Client Communication & Thought Leadership
Attend all internal and external calls related to your client accounts, serving as the subject matter expert on paid search and programmatic strategies
Lead discussions on campaign performance, optimizations, and strategic shifts to ensure alignment with client goals
Educate clients and internal teams on evolving trends in search, programmatic, and digital advertising
Develop case studies and insights from successful campaigns to inform future strategies and support new business pitches
Creative Development & Execution
Write, test, and iterate ad copy tailored for DTC consumer behavior, optimizing for engagement, conversions, and brand voice consistency
Coordinate with creative teams to develop and deploy compelling ad assets, including image, video, and interactive ad formats
Ensure that ad creatives align with DTC brand messaging, landing page experiences, and consumer psychology
Experiment with new creative approaches, such as DSAs, RSAs, and interactive ad units, to enhance engagement and performance
Cross-Functional Collaboration
Work closely with paid social, email, and lifecycle marketing teams to ensure cohesive messaging and customer journey alignment
Partner with CRO teams to refine landing pages and improve conversion rates
Collaborate with developers and analytics teams to implement tracking solutions, pixel integrations, and audience segmentation strategies
Share insights and performance data with media buyers, strategists, and content teams to refine holistic DTC growth strategies
Budget Management & Forecasting
Manage and optimize ad spend across multiple DTC brands, ensuring cost efficiency and performance scalability
Continuously track pacing and profitability, making strategic recommendations to reallocate budget where needed
Forecast monthly and quarterly media spend based on historical performance, seasonal trends, and client goals
Innovation & Testing
Stay ahead of industry trends, platform updates, and algorithm changes to keep client strategies competitive
Experiment with emerging ad formats (e.g., Performance Max, AI-driven bidding strategies, video discovery ads) to drive incremental gains
Conduct rigorous A/B testing across audience targeting, bidding strategies, and creative messaging to refine best practices
Document test results and performance insights to continuously enhance agency-wide media buying strategies
What to Expect (First 30 Days)
Learn Blue Wheel's culture, systems, reporting tools, and paid search best practic
es.Build strong working relationships with Client Services teams, fellow channel strategists, and account stakeholders
Complete onboarding and familiarize yourself with Google Ads, Microsoft Ads, GA4, Looker Studio, and internal reporting processes
Conduct account audits and review campaign structures, historical performance, budgets, and client objectives
Gain a deep understanding of your assigned clients' businesses, target audiences, and growth goals
Attend internal and client meetings to learn communication expectations and account strategies
Begin monitoring campaign pacing, performance trends, and budget allocations across assigned accounts
Contribute to campaign optimizations, keyword strategy, bidding recommendations, and testing initiatives
Support performance reporting by identifying insights, opportunities, and recommendations tied to client KPIs
Start taking ownership of strategic discussions and serving as a paid search subject matter expert for assigned accounts
By the end of your first 30 days, you'll have a strong understanding of your clients, actively contribute to campaign strategy and execution, and begin taking ownership of performance-driven initiatives that support client growth
Preferred Qualifications
Google Ads and Microsoft Ads certifications
Proven experience managing paid search campaigns in an agency environment
Hands-on experience with SA360, Performance Max, and other advanced search tools
Strong proficiency with analytics tools, including Google Analytics (GA4) and Looker Stuio
Demonstrated ability to manage budgets across multiple accounts while driving measurable RIO.
Employee Benefits
Employees at Blue Wheel are offered the following benefits and perks while employed:
Healthcare: Medical, Dental, Vision, Accident, Critical Illness, Life & Disability, FSA/HSA Options
Retirement: Company-sponsored 401(k) option with Company match
PTO: Generous Paid Time, Sick Time, Floating Holidays, Volunteer Day, and Bereavement
Paternal Leave: Paid 12-week leave for primary parent and 2-week for secondary parent
Holiday: 10 paid holidays, along with light week between Christmas and New Years
Fringe: Mental Health Days, Health and Wellness Reimbursement, Employee Assistance Program, Employer-paid Coaching Sessions
Blue Wheel operates and hires in the following states: CT, CO, FL, ID, IL, KS, MI, MN, NJ, NY, OR, PA, TN, TX, and WA