Principal Product Manager, Wealth

About Beem:

Beem is a new credit union with 80 years of history. Rising to the rapidly evolving challenges of the financial services industry and inspired by cooperative values, our founding credit unions recognized that we can do more together. Beem means light. It means energy. It means a brighter financial future. United as Beem, we are combining our strengths to better serve our members. As of January 1, 2025, Beem will be one of BC’s largest provincially regulated credit unions, supporting the financial wellness of 193,000 members from 66 branches across the province with $17 billion in assets under administration. Learn more about our journey at www.beemcreditunion.ca.

What this role is all about:

Beem is a dynamic and innovative Financial Institution that is committed to delivering high-quality, competitive and value-rich products and services that meet the needs and exceed the expectations of our members. Supporting a product and member led operating model, the Product Management team is composed of passionate individuals who put the member’s needs first, and thrive in a highly collaborative, creative and agile environment to support Beem’s goal of being the best “digital first and people first” financial institution for British Columbia.

This role is open to remote working arrangements within Canada (Pacific Standard Time), with preference for candidates residing in British Columbia.

What you’ll do:

The Principal Product Manager, Wealth reports to the VP, Product, and plays a critical leadership role in setting and executing the strategic multi-year vision for a complex product portfolio that includes financial products, member segments, and member channels. The Principal Product Manager is accountable for the P&L of their product, developing a roadmap to improve their portfolio to be the most desirable, feasible and viable for Beem and its members. Some of the goals will be to optimize product performance, automate processes, increase digital adoption, deepen member engagement, and grow share.

As a visionary leader that can deliver outcomes in the Product & Innovation function, the Principal Product Manager prioritizes member needs and bold ideas and finds the right balance with sound business and technology decisions to support an innovative and exciting member journey. The incumbent is a bridge between Product & Innovation and the broader functional organization and maintains a sound understanding of financial products, technology, and member experience to promote Beem’s aspiration of being a “People-First and Digital First” financial institution.

Strategic Product Leadership

• Own and drive the multi-year product vision, strategy, and roadmap, ensuring alignment with corporate strategy, growth targets, and members needs.
• Provide strategic direction for product development initiatives that span multiple departments and cross-functional delivery teams.
• Use expert judgement to analyze long-term market and member trends, identifying high-impact opportunities and risks that inform product strategy and decisions.
• Champion a culture of innovation and best-in-class product management practices by leading the end-to-end product lifecycle, from opportunity framing to launch and in-market performance and evolution.
• Maintain proactive awareness of industry best practices, emerging technologies, and competitive landscape; evaluate competitor product and, their effectiveness in meeting member needs, and potential improvements.

Product, Portfolio & Lifecycle Management

• End-to-end accountability and ownership of high-profile products including P&L management
• Establish and manage a strategic product backlog in collaboration with Agile / delivery teams, aligning to annual and quarterly priorities, setting and achieving business outcomes.
• Develop new product features and functions based on member journeys, feedback, and market trends or through the Beem Innovation process.
• Lead the design and execution of product launch, transition, migration, or retirement strategies in response to business priorities and market shifts.
• Define pricing strategies, value propositions, and go-to-market approaches in collaboration with growth, finance, technology, legal, and risk teams.

Product Performance, Insights & Analytics

• Define and monitor key product performance metrics, OKRs, and KPIs (e.g., member adoption, engagement, conversion, satisfaction, profitability), leveraging both qualitative and quantitative insights.
• Leverage data analysis techniques and tools to form strategic recommendations, prioritizing initiatives based on impact and value (desirability, feasibility, and viability).
• Collaborate and communicate outcomes and strategic implications to executive and senior leaders and stakeholders, including VPs.

Cross-functional Collaboration & Leadership

• Lead cross-function initiatives and bring together teams, including technology, data & analytics, strategy, innovation, sales & marketing, legal, risk, and finance to identify and deliver on opportunities for product outcomes.
• Communicate ongoing changes and business results with stakeholders and business leaders.
• Champion and advocate the product vision internally and externally, advocating for member outcomes and enterprise value across all levels of the organization.
• Act as a subject matter expert on the product management discipline, providing guidance and support to the organization.
• As the business lead, champion major cross-portfolio projects and cross-functional product initiatives, and agile project teams.
• Partner with VPs in the growth team to define growth strategy and targets (KPIs)

Wealth & Investments Expertise

• Lead the strategic roadmap for wealth and investment products, including managed portfolios, registered plans (e.g., RRSP, TFSA), and self-directed investment platforms.
• Identify evolving member needs across life stages and segments to shape tailored investment solutions and advisory experiences.
• Partner with internal and external wealth partners to deliver seamless, compliant, and digitally enabled investment offerings.
• Monitor regulatory shifts, capital market trends, and fintech innovations to inform proactive evolution of Beem’s wealth strategy.
• Champion the integration of digital advice, financial literacy, and goal-based planning tools into the member experience.
• Drive performance through deep analytics, balancing member outcomes, business goals, and risk-adjusted returns.

What you'll bring:

• Bachelor’s Degree in business, finance, or a related area; MBA or equivalent is an asset.
• Minimum 7+ years of progressive experience in product management, with a proven record of leading high-impact complex initiatives that deliver strategic outcomes.
• Deep knowledge of financial products and services, member segmentation, digital and physical channels and non-traditional competition.
• Strong expertise in Agile methodologies, product analytics, and customer journey mapping.
• Exceptional communication and influencing skills with the ability to frame strategic options and secure stakeholder alignment.
• Demonstrated ability to operate in ambiguity and deliver in fast-paced transformational environments.

What you’ll gain:

• The salary range for this position is $137,000 - $178,000
• Hybrid/Remote work environment within British Columbia (open to exceptional candidates outside BC)
• Extended health care, dental coverage and disability coverage
• Favourable vacation benefits
• RRSP with Employer contributions, and the option to contribute yourself
• Special banking perks - including mortgage and lending products

At Beem we are BOLD and Always Welcoming and our values are at the forefront of everything we do!

• Build Together: You are a team player who thrives on collaboration, sparks ideas, and fosters inclusivity.
• Own It: You are ready to take charge, drive change, and deliver outstanding results.
• Lead with Agility: You are a dynamic, adaptable thinker who thrives on challenge and innovation.
• Driven by Curiosity: You are eager to explore, learn, and shape the future.

Ready to join?

Visit us at www.beemcreditunion.ca to learn more about what it’s like to work for Beem Credit Union! We sincerely thank all applicants for their interest; however, only shortlisted candidates will be contacted for an interview.

We at Beem Credit Union are committed to ensuring inclusive employment practices and an accessible business environment for our employees. We do not discriminate based on any protected attribute covered by the Human Rights Code and encourage all qualified candidates to apply. We are committed to a fair and equitable hiring process for all candidates.

Beem Credit Union serves communities across many traditional Territories and Treaty areas in British Columbia. We are grateful to live and work on this land and are committed to reconciliation, decolonization, and building strong, connected relationships.

Originally posted on Himalayas

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