Note: The job is a remote job and is open to candidates in USA. Merck is a global leader in pharmaceuticals, and they are seeking an Associate Director of Marketing - Patient Adherence to lead the strategy and development of integrated patient adherence programs. This role involves driving omnichannel engagement and cross-functional collaboration to improve patient outcomes and experiences.
Responsibilities
- Own the end-to-end adherence strategy: refine the program north star, target behaviors, segment needs, value proposition, and the integrated set of interventions that address adherence barriers across the journey
- Translate patient insights, behavioral barriers, and operational learnings into prioritized program enhancements that improve the patient experience and retention outcomes
- Lead development of omnichannel adherence interventions (e.g., CRM journeys, email/SMS where appropriate, web experiences, education content, toolkits) aligned to brand strategy and patient needs
- Ensure adherence communications are built for confidence-building, expectation-setting at initiation, and sustained reinforcement—tailored by segment and lifecycle stage
- Partner with Global/Comms and internal brand teams to ensure message consistency, education alignment, and channel synergy
- Partner with Digital, Data & Analytics and IT to define adherence KPIs, data requirements, and dashboards, enabling performance tracking, insight generation, and ongoing optimization
- Build a closed-loop measurement approach: connect interventions to outcomes (engagement → behavioral proxies → persistence metrics where available), and drive test/learn/scale cycles
- Synthesize complex data sets (patient experience signals, operational metrics, channel performance) to uncover drivers, risks, and opportunities to improve adherence outcomes
- Enable collaboration across Marketing, Patient Experience, Market Access, Field Access, Medical Affairs, Regulatory, Legal/Compliance, Pharmacovigilance, Privacy, distribution/specialty pharmacy, and hub/patient services to optimize the post-Rx experience
- Ensure program design integrates seamlessly into the real-world ecosystem (hub workflows, specialty pharmacy touchpoints, field education needs, consent capture considerations, etc.)
- Lead integrated planning: program roadmap, timelines, resourcing, risk logs, and decision points; drive disciplined execution with clear milestones and accountability
- Oversee agencies and vendors (AORs, digital partners, operational partners): contracts/SOWs, SLAs, performance management, and budget stewardship
- Ensure adherence program strategy and execution are compliant with applicable requirements (e.g., FDA promotional regulations, privacy/HIPAA considerations, OIG guidance, state laws, AE/product complaint reporting), and partner with Legal/Compliance for approvals and monitoring
- Embed governance and guardrails into the program’s operating rhythm to enable speed without compromising compliance
Skills
- BA/BS
- 5+ years of relevant experience in U.S. pharma/biopharma across consumer marketing, patient support, patient experience, access/coverage, distribution/SP ecosystem, and/or digital engagement
- Demonstrated success building and executing integrated marketing/program strategies with measurable outcomes
- Strong cross-functional leadership—ability to influence senior stakeholders and align complex enterprise teams
- Strong business and financial acumen (budget ownership, vendor management, value-case thinking)
- Strong written/verbal communication and executive-ready storytelling with data
- MBA, MPH (or advanced degree in a related field)
- Experience designing, scaling, or optimizing patient adherence/retention programs and/or high-touch patient support models (hub services, specialty pharmacy-distributed therapies)
- Rare disease and/or specialty therapy commercialization experience; PAH familiarity a plus
- Strong understanding of U.S. commercial and regulatory environment affecting patient programs (privacy, PV, compliance guardrails)
- Hands-on experience with analytics and CX tooling (journey mapping, service design, call analytics, CRM/case management, BI tools such as Tableau/Power BI)
- Experience operating in agile or agile-like delivery models
Benefits
- Annual bonus and long-term incentive, if applicable
- Medical, dental, vision healthcare and other insurance benefits (for employee and family)
- Retirement benefits, including 401(k)
- Paid holidays, vacation, and compassionate and sick days
- Flexible Work Arrangements: Remote
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