Note: The job is a remote job and is open to candidates in USA. BeOne Medicines USA is a rapidly growing company focused on fighting cancer. The Associate Director, Regional Marketing will develop and execute key strategies for KOL engagement and collaborate with cross-functional teams to support hematology oncology products.
Responsibilities
- Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) to ensure advocacy development in core hematology indications
- Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL as well as current indications
- Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders
- Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed
- Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa in current and future indications
- Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose
- Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization
- Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan
- Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies
- Evaluate and implement innovative KOL tactics to drive brand objectives and strategies
- Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews
- Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values
Skills
- Bachelor's degree required
- BA/BS degree with 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.)
- Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues
- Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams
- Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks
- Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration
- Proficient with PC and Microsoft Office Suite. Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel
- 50% or more travel
- Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences
- 3 + years of experience in Hematology Oncology sales and/or marketing preferred
- Biotech or pharmaceutical US marketplace launch experience preferred
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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