[Remote] Chief Marketing & Commerce Officer

Note: The job is a remote job and is open to candidates in USA. Terrabis is a leading privately held cannabis company with a bold growth strategy, focusing on exceptional customer experiences and innovation. The Chief Marketing & Commerce Officer (CMCO) will drive top-line revenue and strengthen brand presence by overseeing marketing and direct-to-consumer commerce initiatives, ensuring a cohesive omnichannel experience.

Responsibilities

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
• Lead development of integrated campaigns across digital, retail, and wholesale channels
• Ensure consistent brand voice and customer experience across all touchpoints
• Partner with executive leadership to align marketing efforts with company growth goals
• Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
• Define and execute a unified commerce strategy that connects digital and physical retail
• Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
• Drive initiatives that increase transaction size, frequency, and overall customer spend
• Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
• Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
• Build segmentation strategies to improve targeting, engagement, and retention
• Optimize the full customer journey from first interaction through repeat purchase
• Oversee the performance and optimization of the eCommerce platform
• Improve site experience, navigation, product discovery, and conversion
• Lead digital merchandising strategy including product presentation, promotions, and category structure
• Drive testing and personalization initiatives to improve customer experience and revenue
• Ensure alignment between digital and in-store experiences
• Partner with Retail Operations to optimize drive-thru and kiosk performance
• Support in-store initiatives that enhance customer experience and increase conversion
• Align promotions, pricing, and merchandising across all channels
• Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
• Ensure systems are integrated and support a single view of the customer
• Build reporting frameworks and dashboards to track performance and inform decisions
• Use data to drive strategy, identify opportunities, and improve efficiency
• Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics
• Manage agency and vendor partners
• Foster strong cross-functional collaboration across departments
• Set clear priorities, accountability, and performance expectations

Skills

• 10+ years of experience across marketing, eCommerce, or digital commerce
• 5+ years in a senior leadership role owning revenue or marketing performance
• Proven success driving growth in a direct-to-consumer or omnichannel environment
• Experience leading both marketing and commerce functions or closely integrated teams
• Strong analytical mindset with ability to translate data into action
• Experience working cross-functionally with operations, technology, and finance
• Strong executive communication and leadership presence
• Experience in retail, cannabis, CPG, or other regulated industries
• Familiarity with CRM and marketing platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze
• Experience with eCommerce platforms such as Shopify, Salesforce Commerce Cloud, or similar
• Experience with project management tools such as Asana
• Experience with digital merchandising and product discovery tools
• Background in omnichannel environments that combine digital and physical retail
• MBA or advanced degree is a plus

Company Overview