Note: The job is a remote job and is open to candidates in USA. VISIT FLORIDA is the state’s official tourism marketing organization, seeking a Chief Marketing Officer to design and execute innovative marketing programs. This role involves aligning marketing strategies with operations and industry partners while overseeing the marketing team and driving initiatives to enhance the Florida vacation brand globally.
Responsibilities
- Develop, implement, and monitor the annual marketing plan and long-term marketing strategies to promote the Florida brand
- Drive cross-channel marketing operations, leading channel strategy and development for paid media, social, public relations, global travel trade, research, and promotions
- Steer VISIT FLORIDA's Marketing Committee, collaborating with industry stakeholders to share marketing strategies and campaigns progress
- Prepare and deliver dynamic presentations to the Board of Directors and other audiences
- Develop and review marketing budgets, manage revenue and expenses, and continuously optimize internal processes for maximum efficiency
- Serve as a core member of the Crisis Management Team, developing and implementing marketing-related communication strategies during critical events
- Develop, mentor, and supervise internal marketing team
- Provide direction and establish performance metrics and goals to optimize internal project management
Skills
- Bachelor's degree in marketing, business, advertising, communications, or related field
- 8 + years progressive experience in senior leadership roles, with at least 5 + years of supervisory experience
- A strategic thinker who can anticipate trends, build strong stakeholder relationships, and influence at all levels
- Must possess exceptional presentation and interpersonal skills, with the ability to lead and develop a team
- Proven ability to thrive independently and collaboratively while managing multiple priorities with strong attention to detail
- Proficient with Microsoft Office and CRM databases
- Ability to occasionally exert up to 50 lbs. of force and stand/walk for periods of time
- Must possess a valid driver's license and valid passport for required travel
- Salesforce experience is highly preferred
Benefits
- Medical, dental, vision coverage
- 401(k) plan with a generous employer match
- Paid time off, including vacation, company holidays, and volunteer hours
- Professional development and tuition reimbursement
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