Note: The job is a remote job and is open to candidates in USA. ForceBrands is a growing premium consumer products company seeking a Fractional Chief Marketing Officer to provide executive marketing leadership during a critical transition period. The role involves managing an established marketing team and ensuring the successful execution of ongoing marketing initiatives while collaborating closely with executive leadership.
Responsibilities
- Provide day-to-day leadership, coaching, and direction to the marketing organization
- Establish clear priorities, accountability, and operating rhythms across the team
- Ensure marketing campaigns and strategic initiatives already in motion are executed successfully
- Lead social media, content, and influencer marketing efforts to strengthen brand engagement
- Develop and oversee the annual marketing plan, including objectives, channel strategy, budgets, KPIs, and marketing calendar
- Manage the annual marketing budget and partner with Finance to monitor performance and optimize investments
- Support commercialization initiatives, product launches, and go-to-market planning across multiple business channels
- Improve project management processes using Asana or similar workflow tools to increase visibility, collaboration, and execution
- Partner cross-functionally with Sales, Ecommerce, Product Development, Finance, and executive leadership to ensure alignment across the business
- Analyze marketing performance and demand data to identify opportunities and recommend adjustments that drive business results
Skills
- 15+ years of progressive marketing leadership experience, including CMO, VP Marketing, or equivalent
- Consumer packaged goods (CPG), food & beverage, wellness, lifestyle, or premium consumer brand experience
- Proven experience leading high-performing marketing teams within consumer products organizations
- Strong background in brand marketing, digital marketing, ecommerce, social media, and content strategy
- Experience developing integrated marketing plans and managing multi-million-dollar marketing budgets
- Demonstrated success leading cross-functional initiatives while improving team alignment and operational efficiency
- Strong project management skills with experience implementing processes that improve accountability and execution
- Omnichannel marketing experience across retail, ecommerce, and away-from-home channels
- Experience with influencer marketing and community engagement strategies
- Previous interim, fractional, or consulting leadership experience
- Experience with Asana, Monday.com, or similar project management platforms
Company Overview