Note: The job is a remote job and is open to candidates in USA. PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. The Creative Strategist will be responsible for bridging the Media Buying and Creative teams, focusing on data-driven storytelling to create high-performing ad creatives that enhance customer acquisition and revenue growth.
Responsibilities
- Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
- Identifying winning creative patterns — for example whether a UGC “vlogger” style outperforms highly produced brand content
- Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., “stinky breath” vs. “expensive vet bills”)
- Translating performance data into clear creative insights and opportunities
- Concept development creating the “big idea” for campaigns and ad series
- Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
- Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2–3 seconds to maintain retention
- Developing creative angles aligned with DTC customer journeys and content funnels
- Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly
- Reviewing and providing feedback on drafts from editors and creators
- Ensuring text overlays, pacing, and visual storytelling align with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research to stay on top of emerging creative trends
- Ensuring PetLab’s ads remain native to each platform’s
Skills
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth, paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data to inform creative decisions
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
- Excellent communication skills — able to present insights and defend creative decisions with data
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Uber coffee/bagel and lunch
- Monthly Internet Stipend
Company Overview