Note: The job is a remote job and is open to candidates in USA. IDMWORKS is an award-winning identity and access management (IAM) solutions firm that has been serving a wide range of sectors since its inception in 2004. As a Digital Marketing Specialist, you will own the full digital presence and demand generation function, developing and executing marketing campaigns to drive business growth and increase brand awareness. You will work closely with cross-functional teams to ensure all campaigns align with strategic business objectives and utilize analytics to optimize performance.
Responsibilities
- Plan, execute, and optimize paid campaigns on LinkedIn (primary) and Google Ads
- Manage audience segmentation targeting CISO, VP of IT, and IAM program leaders at mid-to-large enterprises
- Own campaign budget allocation, bidding strategy, and ROI reporting
- Develop and A/B test ad creative, landing pages, and CTAs
- Manage the IDMWORKS blog and editorial calendar with a focus on IAM, identity security, and compliance topics
- Drive organic growth through on-page and technical SEO — keyword targeting, internal linking, meta optimization, and site health
- Coordinate with external content writers and brief them on IAM-relevant topics (e.g., IGA, PAM, zero trust, CIAM)
- Repurpose content across formats: articles, social posts, email snippets, webinar assets
- Own the marketing automation platform (currently Salesforce Account Engagement / Pardot) including list management, segmentation, and lead scoring
- Build and optimize nurture flows for MQL-to-SQL conversion across personas and buying stages
- Manage email campaigns for events, product launches, and partner co-marketing
- Maintain Salesforce CRM hygiene for marketing-sourced and marketing-influenced leads
- Own IDMWORKS LinkedIn presence — organic content calendar, sponsored posts, and follower growth
- Develop post copy, coordinate graphics with design contractors, and schedule using scheduling tools
- Support executive LinkedIn presence for IDMWORKS leadership (ghostwriting, post review)
- Align social content to product launches, partner announcements, and thought leadership campaigns
- End-to-end execution of webinars including promotion, platform management (BrightTalk or similar), and post-event follow-up sequences
- Build lead capture and attribution for virtual events and partner co-branded webinars
- Work with our web developer to oversee website content updates to support marketing initiatives, enhance user experience, and ensure consistent brand messaging
- Monitor site performance, implement improvements, and collaborate with internal teams on ongoing website enhancements
- Build and maintain a multi-channel performance dashboard tracking MQLs, CPL, pipeline influence, and channel ROI
- Report weekly to Director, Field & Partner Marketing and quarterly to CRO
- Use data to drive optimization decisions — cut what doesn't work, double down on what does
- Source and manage Upwork or agency contractors for design, content, landing page development, and Google Ads support
- Create briefs, review deliverables, and hold contractors to SLAs
- Other duties as assigned
Skills
- 3+ years of hands-on digital marketing experience in a B2B environment, with direct ownership of demand generation results
- Demonstrated experience with LinkedIn Ads and Google Ads — not just familiarity, but campaign setup, optimization, and ROI reporting
- Experience with a marketing automation platform (Pardot, HubSpot, Marketo, or equivalent)
- Working knowledge of SEO: keyword research, on-page optimization, and analytics interpretation
- Proficiency with Google Analytics (GA4) and comfort building reports from raw data
- Strong written communication — you can write compelling ad copy, email subject lines, and social posts without a committee
- Ability to manage multiple campaigns simultaneously without losing attention to detail or performance
- Comfort working in a lean environment where you own your function end-to-end
- Experience marketing technology or cybersecurity products or services
- Familiarity with IAM concepts (identity governance, PAM, zero trust, CIAM) — you don't need to be a practitioner, but you need to get up to speed fast
- Experience with Salesforce CRM (Sales Cloud) and understanding of the MQL-to-SQL handoff process
- Hands-on use of AI tools (ChatGPT, Claude, Jasper, or similar) in marketing workflows — content drafting, campaign ideation, competitive research
- Experience managing freelance/contractor relationships via Upwork or similar
- Webinar platform experience (BrightTalk, ON24, Zoom Webinars)
- Experience with Canva, scheduling tools, WordPress, Google Search Console, GA4, SEMrush or similar, Google Ads (Search, PMax), LinkedIn Campaign Manager, Clari Groove, & Salesforce Account Engagement (Pardot)
Company Overview
A Miami, Fla.-based provider of identity and access management services It was founded in 2004, and is headquartered in Coral Gables, Florida, USA, with a workforce of 51-200 employees. Its website is http://www.idmworks.com/.