Note: The job is a remote job and is open to candidates in USA. ALKEME Insurance is a leading direct marketing agency specializing in creating innovative and effective marketing campaigns. They are seeking a highly skilled Digital Media Manager to plan, implement, and optimize digital media campaigns across various platforms to achieve client objectives and drive ROI.
Responsibilities
- Develop and execute digital media strategies in line with client objectives and budget constraints
- Plan, launch, and optimize paid advertising campaigns across search engines, social media platforms, display networks, and other digital channels
- Conduct thorough research and analysis to identify target audiences, market trends, and competitive landscape
- Collaborate with internal teams such as creative, strategy, account management, and data intelligence to ensure cohesive and effective campaign execution
- Monitor campaign performance, KPIs, and ROI metrics; analyze data and provide actionable insights and recommendations for optimization
- Stay updated with industry trends, best practices, and emerging technologies in digital media and advertising
- Manage relationships with media vendors, negotiate contracts, and secure favorable rates and placements
- Create and present reports, presentations, and campaign summaries to clients, highlighting key achievements, learnings, and next steps
Skills
- Bachelor's degree in Marketing, Advertising, Business Administration, or related field
- Proven work experience as a Digital Media Manager or similar role in a direct marketing agency or related industry
- In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, DSPs, etc
- Strong analytical skills with the ability to interpret data, draw conclusions, and make data-driven decisions
- Experience with digital media buying, budget management, and ROI optimization
- Excellent communication, presentation, and interpersonal skills
- Ability to multitask, prioritize tasks, and work effectively under pressure in a fast-paced environment
- Master's degree is a plus
- Certifications such as Google Ads Certification, Facebook Blueprint Certification, etc., are highly desirable
- A creative mindset with a passion for staying updated with the latest digital marketing trends and technologies
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