[Remote] Director, Content & Social Marketing

Note: The job is a remote job and is open to candidates in USA. Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. As the Director of Content Marketing, you will define and lead Boulevard’s content strategy, building and scaling a modern content engine that drives awareness and demand across various channels. Responsibilities • Set the vision for Boulevard’s content strategy across formats, channels, and audiences—balancing brand, authority, and demand generation • Hire, develop, and lead a growing team of content marketers across editorial, social, and emerging formats • Design a multi-format content ecosystem spanning editorial, social, video, customer storytelling, and thought leadership • Own Boulevard’s social media presence across all platforms, setting the strategy, voice, and content mix that builds a brand the industry actively follows—educational, entertaining, and worth sharing • Lead the direction and growth of owned media properties including podcast, video series, as steady on-brand content franchises • Develop an executive content program that activates CEO and leadership voices to build credibility with mid-market and enterprise buyers • Establish a consistent, high-quality content cadence that extends beyond campaigns and launches, ensuring content is cohesive, high-impact, and working effectively across the full funnel • Ensure content drives measurable impact across awareness, engagement, pipeline, and retention • Design content for modern discovery, including SEO, AEO, and generative search experiences • Adapt content strategy to how buyers increasingly engage with AI tools, zero-click results, and community-driven learning • Continuously test and evolve formats, channels, and distribution strategies in response to changing behaviors • Partner across the marketing ecosystem by working closely with Product Marketing on messaging and narrative alignment, Demand Gen on pipeline-driving content programs, Brand & Creative on storytelling and content experience • Raise the bar for content quality and craft by bringing a clear point of view on what 'great' looks like Skills • 8–10+ years in content marketing, editorial, or thought leadership roles, with 5+ years leading and building teams • Proven experience building or scaling a modern content engine in a Vertical SaaS or technology company • Deep understanding of how content drives business outcomes across brand, demand, and customer lifecycle • Experience managing social media strategy and community presence at a brand level • Strong grasp of modern discovery, including SEO and emerging AI-driven search (AEO/GEO) • Exceptional storytelling and editorial instincts—you know how to find and shape narratives that resonate • Experience leading multi-format content strategies across written, social, and video content • Track record of building scalable content systems, not just one-off campaigns • Strong cross-functional leadership skills and experience partnering with Product Marketing, Demand, and Brand teams • Analytical mindset with the ability to connect content efforts to measurable business impact • Experience with proprietary research, community-led content, or new media formats is a plus • Experience and exposure to tools such as AirOps, CMS (Contentful), GA4 (Looker), Asana, Figma, AI tooling Benefits • Variable compensation program • 401(k) match plus dental, medical, vision, and life insurance • Flexible vacation day policy • Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month • Family planning resources and specialized support programs • Equity: get ahead on the ground floor and grow with Boulevard • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve Company Overview • Boulevard provides beauty and wellness businesses with tools for booking, payments, marketing, and client relationship management. It was founded in 2016, and is headquartered in Los Angeles, California, USA, with a workforce of 201-500 employees. Its website is https://joinblvd.com.