Note: The job is a remote job and is open to candidates in USA. Housecall Pro is a company dedicated to building solutions that improve the lives of home service professionals. They are seeking a Director of Customer Marketing & Intelligence to lead the Pro lifecycle, focusing on customer engagement, retention, and business outcomes through data-driven strategies and omni-channel approaches.
Responsibilities
- Define and articulate the strategic vision for the end-to-end Pro journey, ensuring alignment with HCP’s growth and retention objectives
- Oversee the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment journey
- Design and execute multi-channel onboarding experiences that drive fast time-to-value and early Pro engagement
- Partner with Sales and Success leaders to drive expansion in LTV via automated upsell and proactive retention strategies
- Lead the team in executing segment-specific strategies to drive growth and deeper penetration in priority customer segments
- Collaborate with MarTech and Tooling teams to stand up a scalable, AI-driven toolset for personalized programs across email, SMS, and in-app channels
- Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve outcomes
- Oversee the strategy and execution of the Pro-to-Pro referral program to drive organic acquisition
- Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
- Serve as the key representative for lifecycle strategy at executive meetings, advocating for the systems and partnerships needed to scale
Skills
- 7–12+ years of experience in growth marketing, lifecycle marketing, or CRM, ideally within a SaaS or marketplace business
- Experience in data-driven marketing and analytics
- Track record of impacting customer metrics like retention, lifetime value, and conversion
- Deep omni-channel fluency across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
- Proven experience driving team efficiency or output quality through the strategic use of AI tools and automation
- Previous experience managing and building high-performing marketing teams
- Strong analytical orientation with the ability to move from customer insight to execution briefs
- Bachelor's degree or equivalent work experience
- Experience with SMB customer bases or field services/trades audience is a strong plus
- Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale
- Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-action agents)
- Systems thinker who can bring momentum to complex, multi-stakeholder initiatives
- High level of ownership and an obsession with finding friction-less solutions for our Pros
- Analytically rigorous and customer-obsessed; able to zoom out to strategy and zoom in to campaign details
Benefits
- Medical, dental, vision, life, disability, and 401(k)
- Paid holidays and flexible, take-it-as-you-need-it paid time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- Health care insurance (medical, dental, vision, disability)
- Employee assistance program
- 401(K)
- Flexible time off
- Paid parental leave
- Tech reimbursement
- Other company benefits
Company Overview