Note: The job is a remote job and is open to candidates in USA. Nationwide is a leading brand in the insurance and financial services industry, seeking a Director of Media Planning & Buying. This role involves leading the internal media buying team, overseeing media strategy, activation, and optimization of advertising investments to drive business growth and impactful results.
Responsibilities
- Leads all aspects of scalable campaign execution operation and procedures. Leads team processes, guides the team on specific campaign actions, develops partner relationships and ensures key performance indicators are met
- Works directly with tech partners, media publishers, advertising agencies and internal partners to design, build and optimize marketing media buys
- Supports and elevates Nationwide’s online presence and engagement across digital platforms. Closely collaborate with internal partners, advertising agencies, tech companies, media publishers and data providers to drive high impact media campaigns
- Represents media team internally working closely with other Marketing areas
- Leads the company’s external media agencies across coordinated planning, activation and analytics teams
- Researches and builds partnerships with new media publishers, data partners, and technology companies that would improve the capabilities, efficiency and effectiveness of the enterprise Media team
- Administers associate management, including performance management, salary planning and administration, training and development, workflow and organizational planning, hiring and placement and disciplinary actions. Continually scouts for strong talent; building a potential pipe line of talent
Skills
- Deep SEO expertise, including strategy development, execution, and performance optimization
- Strong working knowledge of paid search and programmatic media, with the ability to lead across connected performance channels
- Experience operating in complex, matrixed organizations and partnering effectively across teams
- Strong people leadership skills, including the ability to coach, develop, and align both direct reports and agency partners
- Excellent relationship-building and communication skills
- Confidence presenting to senior leaders and cross-functional stakeholders
- Executive presence, sound judgment, and the ability to lead with credibility and authority
- Sophisticated knowledge of the principles of digital media development and execution, and the programmatic media supply chain
- Extensive knowledge of current practices in leading programmatic and social campaigns
- Ability to train, lead and mentor associates in all aspects of media buying and planning
- Proven understanding and skills with digital media tools, including demand side platforms, ad servers and web analytics tools
- Persuasive communication and presentation skills
- Ability to understand and relate market information to leadership levels
- Advanced marketing and promotional skills
- Ability to multi-task
- Critical thinking and listening skills
- Strong analytical skills with fact-based approach to solving business problems
- Ability to lead and prioritize projects
- Ability to function independently or on a team
- Additional experience in both B2C and B2B environments is highly preferred
- Exposure to, or direct expertise in, paid search and programmatic media buying is also strongly preferred
- Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred
- Graduate degree in closely-related field preferred
- Extensive experience in digital media buying, with a focus on addressable display, video, social, search and mobile campaign management preferred
- Experience managing and mentoring associates in a rapid growth environment, and deep experience in the demand side platform (DSP) and exchange-based media buying industry preferred
Benefits
- Medical/dental/vision
- Life insurance
- Short and long term disability coverage
- Paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
- Nine paid holidays
- 8 hours of Lifetime paid time off
- 8 hours of Unity Day paid time off
- 401(k) with company match
- Company-paid pension plan
- Business casual attire
Company Overview