Note: The job is a remote job and is open to candidates in USA. The Association of Latino Professionals for America (ALPFA) is dedicated to enhancing the leadership and status of Latino professionals across various sectors. The Director of Marketing will lead a modern, data-driven marketing strategy aimed at driving membership growth and elevating the brand's authority while managing the marketing budget and team.
Responsibilities
- Own and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demand
- Build a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize it
- Manage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisions
- Design the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendors
- Elevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement stories
- Generate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partners
- Digitally amplify philanthropic campaigns and strengthen donor storytelling
- Partner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategy
- Establish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwide
- Deliver clear, executive-level performance reporting and forecasting to the leadership team and Board
Skills
- 10–15+ years of progressive marketing leadership experience
- Demonstrated track record of measurable revenue and growth impact
- Experience scaling an organization from mid-size to national scale
- Strong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention)
- A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasks
- Bachelor's degree required
- Ability to travel 15–25%
- Experience with AI-enabled marketing tools, automation, and personalization
- Background in membership, subscription, or recurring-revenue growth models
- Experience marketing platforms, digital products, or certification programs
- Proven ability to build and lead high-performing teams and manage agency partners
- Passion for ALPFA's mission to advance Latino leadership
Benefits
- Full medical, dental, and vision insurance plans to meet the diverse needs of our employees and their families.
- A 401(k) plan with a healthy employer match to help you invest in your future.
- Generous vacation, sick leave, and holiday schedules, giving you the time you need to relax and recharge.
- Opportunities for growth and advancement through training programs, workshops, and educational assistance to further your career.
Company Overview
ALPFA (Association of Latino Professionals For America) was the first national Latino professional association in the United States, established in Los Angeles in 1972. It was founded in 1972, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is http://alpfa.org.