Note: The job is a remote job and is open to candidates in USA. Homeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals. They are seeking a Director of Performance Marketing to lead and optimize the paid acquisition strategy, managing significant media investments and a high-performing team to drive customer and supply acquisition.
Responsibilities
- Own and scale a multi-channel paid acquisition strategy across search, social, affiliate, CTV, programmatic, and more
- Lead a high-impact team while building capabilities in measurement, automation, and creative performance
- Drive data-informed investment decisions with full budget accountability and forecasting ownership
- Help shape a best-in-class growth engine in a fast-moving, remote-first environment
- Define and execute paid acquisition strategy across search, social, affiliate, app install, programmatic, CTV, direct mail, and emerging channels
- Evaluate channel performance holistically, optimizing how channels work together across the customer journey
- Own acquisition across both sides of the marketplace, tailoring strategies to distinct audience dynamics
- Continuously assess what to scale, test, or pause based on performance and incrementality
- Partner with Analytics to strengthen measurement infrastructure, including attribution models and incrementality testing
- Ensure investment decisions are grounded in true channel contribution, not platform-reported metrics alone
- Develop and maintain CAC and LTV models that reflect changing marginal costs at scale
- Manage the full paid acquisition budget, including allocation, pacing, and real-time optimization
- Establish daily, weekly, and monthly performance rhythms tied to acquisition volume, CAC, and customer value
- Proactively reallocate spend based on performance signals—without waiting for scheduled reviews
- Build and maintain accurate forecasts that leadership can rely on for planning
- Identify and implement automation across bidding, budgeting, creative production, QA, and reporting
- Stay current on platform innovations and rapidly test new capabilities
- Balance automation with human judgment to maximize both efficiency and effectiveness
- Partner with Creative to run structured, high-volume testing programs with clear hypotheses and measurable outcomes
- Scale creative output while maintaining rigor and quality
- Ensure insights from performance creative inform broader brand, product, and content strategies
- Hire, mentor, and develop a team of channel specialists and analysts
- Foster a culture of ownership, experimentation, and continuous improvement
- Manage agency partners where needed, ensuring accountability and internal knowledge retention
Skills
- 10+ years of marketing experience, including hands-on ownership of paid acquisition programs at scale
- 3+ years leading and developing high-performing performance marketing teams
- Strong expertise in attribution, incrementality testing, and LTV modeling, with a track record of applying insights to improve investment decisions
- Proven ownership of large media budgets, including pacing, reallocation, and executive-level communication
- A balance of analytical depth and commercial acumen —you can interpret complex data and clearly articulate business implications
- Exceptional written communication skills, critical in a remote-first organization
- Experience in two-sided marketplaces, home services, or subscription-based businesses
- Background acquiring both customers and service providers, with an understanding of distinct growth levers
- Familiarity with value-based bidding, predicted LTV, and AI-driven optimization strategies
- Deep platform expertise in Google Ads, Meta, and/or programmatic platforms
- Working knowledge of SQL or Python
- Demonstrated success in remote, high-autonomy environments
Benefits
- Competitive compensation and comprehensive benefits
- Fully covered health insurance
- Flexible PTO
- Parental leave
- Homeaglow cleaning perks
- Remote-first environment
Company Overview