Note: The job is a remote job and is open to candidates in USA. Synack is a cybersecurity company focused on making the world more secure through its Penetration Testing as a Service platform. They are seeking a creative and technically fluent product marketing leader to own the positioning, messaging, and go-to-market strategy for their portfolio of solutions.
Responsibilities
- Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment
- Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace
- Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline
- Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio
- Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear
- In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities
- Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity
Skills
- 8+ years of B2B product marketing experience, ideally in cybersecurity, security software, or technical infrastructure
- A track record of understanding buyers and developing crisp positioning and content that resonates with technical and executive audiences
- An analytical mindset with the ability to grasp, simplify, and translate complex technical capabilities into clear customer benefits
- Strong cross-functional leadership-able to build consensus and drive alignment across product, sales, and marketing for maximum market impact
- Stellar writing and interpersonal skills with a high attention to detail and an eye for quality
- Highly creative energy, a drive for innovation, and a genuine passion for the craft
- Enthusiasm for AI and a bias for experimentation-hands-on with AI tools and agentic workflows (AI agents) to work smarter and to tell a differentiated, credible AI story
- Bachelor's degree; MBA is a plus
- Direct experience marketing security products such as penetration testing, vulnerability management, offensive security, or cloud/application security
- Fluency in how security buyers-CISOs, security engineers, and AppSec/DevSecOps teams-evaluate and purchase solutions
- Experience launching products in a fast-growing or startup environment
- Analyst relations (e.g., Gartner, Forrester, GigaOM) and structured competitive-intelligence experience
Benefits
- The compensation package for this position may also include equity, and benefits.
- For more details about our benefits, please see [here](https://synack.mybenefits.life). Then for the Employer code, enter: synack
Company Overview