Note: The job is a remote job and is open to candidates in USA. Nielsen is a company passionate about powering a better media future by providing insights that drive client decisions. They are seeking a Director of Retention Marketing to lead the post-purchase customer journey, focusing on creating both personalized experiences for top-tier clients and automated strategies to enhance retention across broader customer segments.
Responsibilities
- Lead the strategy and execution for our highest-stakes global clients
- Design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences that solidify long-term partnerships
- Design and optimize automated lifecycle journeys for the mid-to-long tail customer base
- Maximize Customer Lifetime Value (CLV) through data-driven retention tactics and identifying expansion/cross-sell opportunities at scale
- Own the CRM implementation strategy to ensure every communication is personalized and timely
- Leverage deep segmentation to move away from generic messaging toward a highly relevant, value-based dialogue with every user
- Bridge the gap between digital and physical engagement by building a thriving customer community
- Oversee a dedicated customer forum and a localized event strategy to foster peer-to-peer networking and brand loyalty
- Conduct foundational research into customer health and churn drivers
- Implement aggressive "win-back" campaigns and proactive health-scoring to protect our global revenue base
- Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap
Skills
- 8-12+ years of marketing experience, with a heavy emphasis on Retention, CRM, or Account-Based Marketing (ABM) within a global, complex organization
- Proven track record of managing both high-touch 'white-glove' accounts and high-volume automated retention programs
- Deep experience with modern GTM stacks, including CRM platforms (e.g., Salesforce), marketing automation, and community platforms
- Ability to influence C-suite stakeholders and lead cross-functional teams in a matrixed environment
- Bachelor's or Master's degree in Business, Marketing, or a related field
Benefits
- Comprehensive health and wellness plans
- A 401(k) with a Nielsen company match
- A generous paid time off policy
- A company-provided vehicle
- Discretionary incentive/bonus eligibility
- Bonuses
- Equity
- Other incentives
Company Overview
Company H1B Sponsorship