Note: The job is a remote job and is open to candidates in USA. Sobi is a global biopharmaceutical company dedicated to rare diseases, and they are seeking a Director/Sr. Director for US Marketing focused on Patient Promotion for uncontrolled gout. The role involves leading patient marketing efforts, developing strategies for disease awareness, and executing patient-centric campaigns while collaborating cross-functionally to ensure compliance and measurable impact.
Responsibilities
- Lead all US patient promotion for Sobi’s gout medicines
- Develop and execute pre-launch and launch strategies
- Build disease-state and branded patient marketing campaigns
- Leverage expertise in segmentation, patient insights, and consumer promotion
- Develop strategy to increase awareness and accelerate diagnosis
- Translate patient insights and market dynamics into impactful campaigns
- Identify barriers across the patient journey; activate target segments
- Partner with medical, legal, and regulatory for compliant initiatives
- Oversee omnichannel campaigns (digital, social, video, search, point-of-care)
- Collaborate with patient support and advocacy organizations
- Establish and track KPIs for awareness, engagement, and patient actions
- Monitor competitive activity and consumer trends
- Lead branded consumer marketing strategy and execution
- Create positioning, messaging, and creative aligned with product profile
- Ensure alignment across branded promotion, market access, and patient services
- Oversee launch readiness, agency management, media planning, and budget
- Optimize omnichannel strategies (TV, digital, CRM, point-of-care)
- Ensure regulatory and legal compliance for all materials
- Define and track launch metrics and forecasting
- Manage up to 2 marketing colleagues and vendors
- Oversee consumer marketing budget
- Support key meetings (Launch, National Sales)
- Foster collaboration with sales, global commercial, regulatory, legal, analytics, market research, operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Skills
- Bachelor's degree (business, marketing, sciences preferred)
- 10+ years of experience in pharma/biotech experience
- 5+ years of experience in patient/consumer marketing within pharma/biotech
- Proven US product launch success
- Cross-functional project leadership
- Specialty experience (rheumatology ideal)
- Excellent communication and interpersonal skills
- Proven ability to move between strategy and hands-on execution
- Prior experience managing teams and influencing others in a global matrixed environment
- Strong project, vendor, and agency management experience
- MBA or advanced degree
- Experience in HCP, digital, market access, or insights roles
- Agency/field sales experience
- Small-to-mid biopharma experience
Benefits
- A **competitive 401(k) match** to support your financial future.
- **Tuition and wellness reimbursements** to invest in your personal and professional growth.
- A **comprehensive medical, dental, and vision package** to prioritize your health and well-being.
- **Additional recognition awards** to celebrate your achievements.
- Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.
Company Overview
Sobi is a global biopharma company unlocking the potential of breakthrough innovations, transforming everyday life for people living with rare diseases. It was founded in 1988, and is headquartered in Solna, Stockholms Lan, SWE, with a workforce of 1001-5000 employees. Its website is http://www.sobi.com/en.