Note: The job is a remote job and is open to candidates in USA. WTWH Media is an award-winning, digital first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences. The Events Marketing Specialist is responsible for developing and executing event-specific marketing plans to drive registrations and achieve attendance targets, while also strengthening brand positioning and expanding audience reach.
Responsibilities
- Develop and execute marketing plans for each event to drive registration growth and meet attendance targets
- Partner with Portfolio Marketers, Sales, Audience, Events, Operations, and Editors to ensure strategies are consistent across channels and aligned with editorial standards and brand voice
- Partner with Audience Development to build and segment lists, refine outreach strategies, and support ticket sales and renewals, while monitoring underperforming audiences, collaborating on mitigation strategies, and adapting to shifting marketing plans
- Create and manage event-specific campaigns across email, telemarketing, social media, influencers, partnerships, and media agreements to expand reach and maximize exposure
- Lead the design of ads, video content, media kits, and other promotional materials, while independently creating most graphics and email designs (excluding image headers provided by the design team)
- Build and maintain event websites (WordPress, Unbounce, CVENT) in partnership with Events and Operations; manage discount codes, pacing reports, and attendee communications
- Use Salesforce, Outreach, and Google Sheets to manage databases, track conversions, measure ROI, and optimize campaigns
- Support Sales and Events teams with sponsor visibility, logo placement, and marketing assets; identify and engage high-value attendees for executive-level programs
- Provide lead-generation campaigns and marketing collateral to assist Sales in sponsorship and attendee acquisition
- Attend and support events to gain firsthand insights, manage check-in and customer service, drive live social promotion, and assist with logistics such as setup, tear-down, and sponsor activations
Skills
- 2+ years of marketing experience, ideally with a focus on events, digital campaigns, or audience engagement
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment
- Excellent written and verbal communication skills; able to collaborate effectively across Sales, Audience, Events, Operations, and Editorial teams
- Hands-on experience with marketing and CRM platforms (Salesforce, Outreach, MailChimp, or similar) plus proficiency in Microsoft Office and Google Workspace
- Familiarity with digital marketing tactics including email, social media, paid campaigns, and web content management
- Solid understanding of TradeOut execution for event sponsors
- Analytical mindset with the ability to track KPIs, measure ROI, and adjust campaigns based on performance
- Customer-focused attitude, adaptable, detail-oriented, and proactive in problem solving
- Bachelor's degree in Marketing, Communications, Business, or related field preferred; equivalent professional experience considered
Benefits
- Remote work environment, with occasional travel required for company events, team meetings, etc.
- Generous vacation, sick, float and bereavement paid time off
- Twelve paid office holidays annually
- Comprehensive benefits to meet your health needs (medical, dental, vision, life, disability and more)
- Fully paid medical leave after one year of service
- Lucrative 401(k) with matching contributions and immediate vesting
- Mission-driven culture with an enthusiastic, professional team
- Strong commitment to work-life balance
Company Overview