Note: The job is a remote job and is open to candidates in USA. The Krazy Coupon Lady is a female-founder-owned deal intelligence company that helps millions of shoppers save through sales, coupons, and promo codes. They are seeking an Executive Producer, Content to develop and oversee new content formats and optimize existing workflows while collaborating across teams to drive business opportunities and audience growth.
Responsibilities
- Manage and develop a high-performing bench of producers and editors who can independently deliver platform-native, revenue-driving content at scale
- Create new content formats, franchises, and discovery buckets consistently reaching new audiences and driving engagement, advertiser interest, and repeat sponsorship opportunities
- Identify new and emerging platform opportunities for KCL that ultimately expand and diversify our audience while driving revenue growth
- Develop and execute platform-native storytelling that thrives across emerging and established channels, including TikTok, Instagram, YouTube Shorts, Pinterest, WhatsApp, and Marco Polo, with each channel optimized for how audiences naturally consume content
- Oversee and improve upon sponsored editorial, social video, and integrated campaigns that feel organic to the KCL voice while delivering measurable partner value
- Identify and own opportunities for webinars, podcasts, and new media initiatives to become scalable sponsorship vehicles with strong audience retention and repeat advertiser investment
- Develop and oversee scripts, creative concepts, and storytelling that consistently balances brand authenticity, performance metrics, and shopper trust
- Oversee and execute sponsored campaigns that move seamlessly from concept through execution with strong client satisfaction, performance delivery, and minimal operational friction
- Consistently present, collaborate, and execute on creative ideas and input that strengthen both proactive and reactive RFP responses, increasing win rates and expanding revenue opportunities
- Track campaign performance insights that feed continuous improvement-creating smarter repeatable playbooks
- Strongly aligned with editorial, social, influencer, marketing, and sales teams leads to integrate content opportunities that drive measurable revenue growth
- Identify emerging brand partnerships and creator collaborations to expand KCL’s reach and unlock new monetization channels
- Create a sponsored content strategy that contributes directly to both short-term revenue targets and long-term audience growth
Skills
- 10+ years in content or development leadership at a digital publisher, social commerce platform, or high-volume media company with experience managing multifunctional remote teams
- Deep experience developing discovery-first content strategies across platforms such as TikTok, Instagram, YouTube Shorts, and Pinterest, with a strong understanding of what drives audience growth, engagement, and monetization
- Proven track record building scalable sponsored content programs, repeatable franchises, or branded editorial series that balance advertiser goals with audience trust and editorial integrity
- Demonstrated ability to lead producers, editors, and cross-functional creative teams while establishing workflows that increase velocity, quality, and clarity in fast-paced environments
- Strong commercial instincts with experience collaborating closely with sales, marketing, and partnerships teams to turn creative concepts into revenue-generating opportunities
- Equal parts strategic thinker and hands-on operator — comfortable developing big-picture content visions while also guiding execution, reviewing creative, and optimizing performance through data and audience insights
Benefits
- Company-provided laptop
- $450 home office stipend
- Monthly reimbursements for internet and phone
- 10 company holidays
- A floating holiday
- Flexible PTO (or accrued PTO for select content roles)
- A sabbatical every 5 years
- Choose from three insurance plans, with KCL covering 100% of medical and dental premiums (excluding the PPO buy-up)
- Vision
- Life insurance
- FSA
- HSA contributions
- Fertility benefits
- Employee Assistance Program
- A 401(k) with a 4% company match
- Multiple bonus opportunities
- Professional development perks like certification reimbursement and public speaking bonuses
- Generous parental leave (12 weeks for carrying parents, 8 weeks for non-carrying)
- Extended caregiver leave
- Time off if you're cast on Survivor
- Regular team check-ins
- Company-wide meetings
- A commitment to giving back through our KCL Foundation and service initiatives
Company Overview
The Krazy Coupon Lady (KCL) is a female-founder-owned media company on a mission to help shoppers beat MSRP, unapologetically maximize their money, and seize the deal. It was founded in 2009, and is headquartered in Boise, Idaho, USA, with a workforce of 51-200 employees. Its website is https://thekrazycouponlady.com.