Note: The job is a remote job and is open to candidates in USA. Ciroos is hiring a Field Marketing Manager to lead the strategy and execution of field events and trade shows. This role is crucial for driving market growth and enhancing competitive positioning through impactful in-person experiences that engage prospects and customers.
Responsibilities
- Identify and evaluate which industry events align with our target audiences and business objectives
- Monitor what competitors and market players are doing to draw attention and engagement—you can't afford to lag in strategy or tactics
- Build and maintain our annual events calendar with clear ROI expectations
- Make strategic decisions about sponsorship, booth placement, and and event format
- Own the full execution: logistics, vendor coordination, booth design, and on-site operations
- Create memorable, differentiated experiences that reinforce our brand, value proposition, and innovation
- Drive qualified lead generation and pipeline impact—success is measured by outcomes, not attendance
- Coordinate seamlessly with the marketing and sales teams to ensure leads are captured and qualified
- Analyze performance, ROI, lead quality, and pipeline attribution after each event
- Apply learnings to continuously refine your approach and maximize impact
- Track competitive intelligence gathered in the field to inform future strategy
Skills
- 5+ years managing trade shows and field events for enterprise B2B technology companies
- Proven experience at early-stage tech startups (any funding stage)
- Track record selecting and executing field events that drove qualified pipeline
- Deep understanding of how events drive business outcomes, not vanity metrics
- Experience in field marketing for SRE, Platform Engineering, DevOps, or Observability vendor spaces
Company Overview