Note: The job is a remote job and is open to candidates in USA. Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes innovative diagnostic products. The Global Marketing Manager is responsible for driving the full product lifecycle for assigned product lines, ensuring successful development, launch, and sustained growth of products globally.
Responsibilities
- Own the end-to-end product lifecycle, including market assessment, product positioning, launch execution, and in-market performance optimization
- Partner with Project Management, Regulatory, and R&D to support pipeline development, business cases, and product requirements
- Lead global product launches, ensuring commercial readiness, training, forecasting, and alignment across regions
- Develop and execute global marketing plans aligned with revenue and profitability targets
- Define segmentation, targeting, positioning, and value propositions based on market insights
- Conduct market, customer, and competitive analysis to inform strategy and product direction
- Support pricing strategy and product portfolio decisions
- Develop and implement tactical marketing programs to drive demand, adoption, and revenue growthPartner with sales teams to enable execution through tools, messaging, and training
- Monitor KPIs (revenue, win/loss, funnel metrics) and adjust strategies accordingly
- Collaborate with Marketing Communications on campaigns, promotions, and content
- Work closely with Sales, R&D, Regulatory, Operations, Finance, and Technical Support to align priorities
- Act as product expert internally and externally
- Support KOL development and customer engagement initiatives
- Lead cross-functional teams to execute product strategies and launches
- Influence without authority across global stakeholders
- Build strong relationships with commercial teams and key customers
Skills
- Bachelors degree in Business, Marketing, or Science related field required
- Minimum of 5 to 7 years of Sales and/or Marketing experience in medical device environment
- Strong business acumen and analytical skills
- Ability to translate strategy into execution
- Dedicated to working with the team to accomplish annual objectives along with a desire to grow with the company
- Ability to work with the sales team and provide support guidance with the selling process
- Previous background and understanding of the roles and expectations of sales and marketing within an IVD focused organization
- Excellent interpersonal, organizational, written and oral communications skills
- Self-motivated person who has the ability to work under pressure and meet deadlines
- Computer proficiency (MS Word, and Excel)
- Ability and desire to learn technical subject matter in order to provide optimized influence in marketing programs
- Proven ability to lead and influence others, especially with R&D and other cross functional partners, sales, high level customers and management
- Must be a self-starter, able to prioritize and handle multiple tasks and ability to meet strict deadlines and perform under pressure in a fast-paced work environment
- May be required to work additional hours outside of the normal work shift to ensure departmental goals are met (evenings and weekends)
- Travel: 25%
- IVD experience is preferred
- Experience with marketing plans and/or product launches preferred
- Experience in product launches and lifecycle management preferred
Company Overview