Note: The job is a remote job and is open to candidates in USA. The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. This role is perfect for a talented copywriter who will own the content strategy and writing for the brand, focusing on engaging content creation and collaboration with the Fractional CMO.
Responsibilities
- Own Threads strategy from ideation through publishing
- Write and schedule approximately five Threads posts per day
- Develop content series and recurring themes that build audience engagement
- Monitor platform trends and recommend content opportunities
- Repurpose existing content into new formats
- Collaborate on content strategy and campaign messaging
- Write copy for email campaigns, landing pages, LinkedIn, and other marketing initiatives as needed
- Maintain an organized content calendar
- Communicate proactively with internal stakeholders
Skills
- 3+ years of professional copywriting experience
- Exceptional writing, editing, and storytelling skills
- Deep understanding of social media writing and audience engagement
- Strong grasp of marketing psychology and persuasive writing
- Highly organized, proactive, and able to manage deadlines independently
- Comfortable receiving feedback and iterating quickly
- Ability to match an established brand voice while contributing fresh ideas
- Experience writing for founder-led brands or B2B service businesses
- Portfolio demonstrating high-quality copy across multiple channels
- Familiarity with social media scheduling tools
- Strong understanding of content marketing and organic growth
- Ability to balance multiple priorities in a remote environment
- Naturally think in hooks and compelling openings
- Love studying why content performs
- Can take a rough voice note or bullet list and turn it into polished copy
- Enjoy owning a content strategy rather than simply executing assignments
- Pick up feedback quickly and adapt in real time
- Take initiative and proactively bring new ideas to the table
- Have a strong point of view while remaining highly collaborative
Benefits
- Direct, one-on-one mentorship from an experienced growth marketer
- Opportunity to help build the voice of a fast-growing consultancy
- Exposure to strategy across paid media, product marketing, lifecycle marketing, and positioning
- High level of ownership and creative autonomy
- Paid writing exercise where you'll create one week of Threads content based on a real business scenario. You'll be compensated for your time.
Company Overview