Note: The job is a remote job and is open to candidates in USA. Juicyway is a company focused on building financial infrastructure to connect African businesses to the global economy. They are seeking a Growth & GTM Engineer to define and maintain event tracking, optimize growth data pipelines, and improve customer engagement through various digital platforms.
Responsibilities
- Define, maintain, and govern event tracking architecture and taxonomy across web, mobile, CRM, and backend systems
- Ensure consistent and reliable event tracking across all customer touchpoints
- Improve funnel visibility from install through repeat transaction
- Monitor, debug, and reconcile discrepancies between backend transactional data and analytics tools
- Own implementation, governance, and ongoing optimisation of AppsFlyer and mobile attribution infrastructure
- Improve attribution accuracy across paid and organic channels
- Establish reliable and trusted channel performance reporting
- Eliminate blind spots in acquisition and activation measurement
- Maintain source attribution consistency across acquisition, lifecycle, and reporting systems
- Design and maintain growth data pipelines and warehouse integrations across PostgreSQL, Segment, Mixpanel, Customer.io, AppsFlyer, Firebase, Power BI, and future warehouse infrastructure
- Own source-of-truth consistency and reliable syncing across transactional systems, analytics platforms, CRM platforms, warehouses, and reporting environments
- Ensure data quality and consistency across all connected platforms
- Partner with Engineering and Data teams to improve data accessibility and reliability
- Build and maintain internal growth tooling used by Marketing, Lifecycle, Commercial, and Operations teams
- Enable and maintain lifecycle event triggers and CRM automation architecture within Customer.io
- Own push notification infrastructure including Firebase FCM migration, token management, delivery reliability, and in-app messaging
- Monitor and improve push notification delivery, open rates, token health, and engagement performance across Android and iOS
- Ensure real-time data availability for lifecycle campaigns and segmentation
- Improve deep-linking reliability across web and mobile
- Improve lifecycle orchestration across onboarding, activation, engagement, retention, and reactivation journeys
- Build and iterate on referral systems, rewards and gamification infrastructure, and onboarding flows
- Develop activation nudges, lifecycle triggers, and engagement features directly within the product
- Ship and test growth features quickly in close collaboration with Product and Design teams
- Support implementation of loyalty and retention systems including Juice Points
- Build and maintain A/B testing infrastructure, feature flagging, and experimentation frameworks
- Enable rapid testing across onboarding, activation, lifecycle, referral, and retention programmes
- Improve experimentation velocity across Growth and Product teams
- Establish best practices for measurement, experimentation, and learning loops
- Own technical visibility and reporting across Install, Signup, KYC, First Transaction, and Repeat Usage
- Identify friction points and collaborate with Product and Growth teams to improve conversion performance
- Improve visibility into customer drop-off points, behavioural patterns, and conversion opportunities
Skills
- 3 to 6 years of experience in Growth Engineering, GTM Engineering, Product Analytics Engineering, Product Engineering, or similar roles
- Strong full-stack engineering experience across frontend (web and mobile), backend, APIs, and databases
- Strong SQL proficiency and experience working with relational databases
- Experience with event instrumentation, tracking plans, and analytics implementation
- Experience implementing and managing attribution platforms, AppsFlyer preferred
- Experience with customer data platforms, Segment preferred
- Experience with product analytics platforms such as Mixpanel or Amplitude
- Experience with lifecycle and CRM platforms such as Customer.io, Braze, or Iterable
- Experience working across web and mobile environments
- Experience working with APIs and data integrations
- Ability to investigate and resolve data inconsistencies, tracking gaps, and integration issues
- Strong understanding of experimentation methodologies and A/B testing frameworks
- Strong product thinking and understanding of customer journeys, activation, and lifecycle systems
- Fintech, consumer app, marketplace, or remittance experience
- Familiarity with Firebase FCM and push notification infrastructure
- Experience building referral systems, rewards systems, or gamification features
- Familiarity with React, React Native, and Ruby/elixir
- Experience with feature flagging platforms
- Experience working in high-growth or early-stage startups
Benefits
- Competitive compensation
- Fully remote working
- Unlimited PTO
- Generous parental leave
- The opportunity to build from the ground up, with your impact visible every day
- A bold, ambitious team on a mission to open global markets to Africans everywhere
Company Overview
Juice is a developer of a payment network platform for cross-border business payments for businesses and individuals. It was founded in 2021, and is headquartered in Wilmington, Delaware, USA, with a workforce of 51-200 employees. Its website is https://www.juicyway.com.