Note: The job is a remote job and is open to candidates in USA. Texas Sports Academy is a K-12 school designed for serious student-athletes who want both elite academics and high-level athletic development. We are hiring a Growth Marketing Engineer to lead our paid acquisition programs, utilizing engineering and AI to optimize marketing efforts and improve performance metrics.
Responsibilities
- Own Paid Acquisition: Lead our Facebook Ads and Google Ads programs end-to-end, including strategy, creative direction, audience development, budget allocation, testing, and performance reporting against cost per lead and cost per enrollment targets
- Build the Marketing Systems: Design and implement the automations, integrations, and internal tools that operate our marketing programs, including lead routing, reporting, and integrations between ad platforms and our CRM
- Instrument Performance: Build the tracking, dashboards, and data pipelines required to measure performance across advertising, the website, and the enrollment funnel
- Ship Landing Pages and Funnels: Develop and iterate on landing pages, forms, and lead capture experiences tied to specific campaigns and audiences
- Apply AI Across the Function: Use LLMs and AI development tools to write code, produce and refine ad creative, analyze performance data, and automate repeatable work across the marketing stack
- Own the Numbers: Report on pipeline, spend, and unit economics on a defined cadence, and make informed recommendations on where to invest further and where to reduce spend
- Engineering Applied to Marketing: You have used code, scripts, or automations to improve the performance of marketing programs, including work on landing pages, tracking, integrations, or workflow tooling. You can clearly describe what you built, why, and the results it produced
- Paid Media Ownership: You have personally managed Facebook Ads and Google Ads accounts, made daily decisions on spend and creative, and can speak to specific performance metrics you have improved
- Marketing Stack Experience: Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, Segment, HubSpot, Zapier, or Make
- AI-Forward Practice: You use AI coding tools and large language models as a core part of your workflow. You understand where they add value, where they do not, and how to integrate them effectively
- Data and Analytics Fluency: You can independently pull data, build a dashboard, and reason clearly about attribution, cost per lead, and payback periods
- Owner Mentality: You are comfortable being accountable for both the technical execution and the campaign outcomes, and you operate without needing someone else to define the plan
Skills
- Own Paid Acquisition: Lead our Facebook Ads and Google Ads programs end-to-end, including strategy, creative direction, audience development, budget allocation, testing, and performance reporting against cost per lead and cost per enrollment targets
- Build the Marketing Systems: Design and implement the automations, integrations, and internal tools that operate our marketing programs, including lead routing, reporting, and integrations between ad platforms and our CRM
- Instrument Performance: Build the tracking, dashboards, and data pipelines required to measure performance across advertising, the website, and the enrollment funnel
- Ship Landing Pages and Funnels: Develop and iterate on landing pages, forms, and lead capture experiences tied to specific campaigns and audiences
- Apply AI Across the Function: Use LLMs and AI development tools to write code, produce and refine ad creative, analyze performance data, and automate repeatable work across the marketing stack
- Own the Numbers: Report on pipeline, spend, and unit economics on a defined cadence, and make informed recommendations on where to invest further and where to reduce spend
- Engineering Applied to Marketing: You have used code, scripts, or automations to improve the performance of marketing programs, including work on landing pages, tracking, integrations, or workflow tooling. You can clearly describe what you built, why, and the results it produced
- Paid Media Ownership: You have personally managed Facebook Ads and Google Ads accounts, made daily decisions on spend and creative, and can speak to specific performance metrics you have improved
- Marketing Stack Experience: Hands-on experience with tools such as Meta Ads Manager, Google Ads, GA4, Segment, HubSpot, Zapier, or Make
- AI-Forward Practice: You use AI coding tools and large language models as a core part of your workflow. You understand where they add value, where they do not, and how to integrate them effectively
- Data and Analytics Fluency: You can independently pull data, build a dashboard, and reason clearly about attribution, cost per lead, and payback periods
- Owner Mentality: You are comfortable being accountable for both the technical execution and the campaign outcomes, and you operate without needing someone else to define the plan
- Location: Remote (U.S.)
- Direct Response and Performance Marketing Background: Experience in direct-to-consumer, education, or another performance-driven category
- Video and Creative Skills: You can produce a short-form ad or brief a video editor effectively
- Sports or Education Background: Personal or professional experience in competitive athletics or K-12 education
Company Overview