Note: The job is a remote job and is open to candidates in USA. Source is an exciting HealthTech business that's redefining proactive healthcare. They are looking for an experienced Growth Marketing Manager to take ownership of their paid social strategy, particularly focusing on Meta, and to drive growth through hands-on campaign management and optimization.
Responsibilities
- Owning and scaling paid social campaigns across Meta
- Planning, executing and optimising full-funnel growth campaigns
- Creating compelling ad copy, messaging and campaign narratives
- Driving creative testing to continually improve campaign performance
- Managing influencer and creator partnerships as part of wider growth campaigns
- Collaborating with product, creative and marketing teams to improve the customer journey
- Analysing campaign performance and turning insights into actionable recommendations
- Identifying new growth opportunities through testing, optimisation and experimentation
Skills
- At least 5 years' experience in growth or performance marketing
- Proven hands-on expertise managing and scaling Meta Ads campaigns
- Strong D2C or B2C marketing experience
- Excellent copywriting and creative thinking skills
- A data-driven mindset with the ability to balance creativity and commercial performance
- Experience integrating influencer marketing into wider paid campaigns
- A proactive, self-sufficient approach and the confidence to work autonomously
- Experience within HealthTech, healthcare, health & wellness or e-commerce would be highly advantageous
Benefits
- Stock options
- Fully remote working - or potential London/ Hybrid working
- Access to company products
- Future health insurance provision
- Genuine ownership of a key growth channel
- The opportunity to join a fast-growing, venture-backed business at an exciting stage of its journey.
Company Overview