Note: The job is a remote job and is open to candidates in USA. El Toro Interactive is a performance marketing agency looking for a Growth Strategist to join their team. The role focuses on developing and executing multi-channel marketing strategies for high-growth DTC brands, combining media planning, creative strategy, and financial analysis.
Responsibilities
- Own paid media strategy across multiple DTC client accounts, with a focus on fashion, beauty, and accessories brands
- Develop cohesive, multi-channel media plans that connect brand-building to performance, spanning Meta, TikTok, Pinterest, Google, YouTube, and emerging channels
- Translate client KPIs into actionable budget allocations across channels, balancing short-term performance with long-term brand equity
- Build and maintain media plans that reflect a clear point of view on audience architecture, channel mix, and sequencing across the customer journey
- Proactively explore new partners, emerging platforms, and creative technology to keep client strategies ahead of the curve
- Contribute to structured testing frameworks that systematically improve creative output — including hooks, formats, messaging angles, and offer framing
- Identify creative gaps and opportunities in existing client portfolios and develop recommendations to address them
- Help clients understand what's working creatively and why, connecting performance signals to actionable creative direction
- Build and manage financial models to support budget planning, ROAS goal-setting, and profitability analysis for DTC clients
- Conduct financial forecasting and scenario modeling to optimize budget allocation across channels and campaigns
- Develop new customer acquisition frameworks including CAC targets, NC ROAS goals, and LTV-informed investment thresholds
- Use tools like Excel and Google Sheets to build dynamic, formula-driven models that clients can use operationally — not just as one-time deliverables
- Partner with analytics teams to interpret campaign results through the lens of multi-touch attribution (MTA) and media mix modeling (MMM)
- Synthesize performance data into clear business narratives that are accessible to clients — not just raw numbers
- Leverage platforms like Triple Whale, GA4, and native ad platforms to surface actionable insights on a weekly and monthly basis
- Act as a trusted strategic partner to clients, supporting the Client Partner with media investment recommendations and growth roadmaps
- Develop clear, confident client-facing communications — translating complex strategy into accessible recommendations
- Support QBRs, sale planning, and strategic roadmap presentations with data-backed narrative and sharp recommendations
Skills
- 6–7 years of experience in paid media, digital marketing, or DTC growth strategy
- Hands-on experience managing paid social campaigns across Meta and at least one other platform (TikTok, Pinterest, YouTube)
- Advanced proficiency in Excel and/or Google Sheets — you should be comfortable building financial models, writing complex formulas, and creating reports from scratch
- Strong analytical mindset with the ability to move between channel-level performance data and business-level insights
- Experience with e-commerce DTC brands; fashion, beauty, or accessories experience is a plus
- Excellent written and verbal communication skills, including the ability to write and present client-facing strategy documents
- Comfort operating in a fast-paced agency environment with multiple clients and competing priorities
- A growth mindset — you're willing to learn new platforms, adapt your approach, and iterate based on data
- Experience with attribution platforms such as Triple Whale, Northbeam, or Rockerbox
- Familiarity with MMM or MTA concepts in a practical client context
- Experience developing creative briefs or collaborating with creative strategists
- Background in financial modeling or media mix planning
- Exposure to influencer strategy or affiliate/partnership channels
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