Note: The job is a remote job and is open to candidates in USA. AMMD is seeking a Head of Marketing to drive growth and brand strategy across all channels. This senior leadership role involves building a marketing team, managing the marketing P&L, and ensuring the brand's clinical credibility while focusing on customer acquisition and retention.
Responsibilities
- Own the marketing P&L and the growth plan: set the annual strategy and quarterly priorities, allocate budget across channels, and hold the function accountable to revenue, blended CAC, LTV, payback, and contribution margin
- Build the company’s growth model — how traffic, conversion, AOV, subscription attach, and retention combine into revenue — and use it to decide where the next dollar goes
- Set targets and forecasts in partnership with Finance and Operations, and connect demand planning to media and promotional calendars so we never over- or under-buy
- Translate performance into a clear narrative for the CEO and leadership: what worked, what didn’t, what we’re betting on next, and where we need to invest
- Make Dr. Myers — the physician — the center of gravity for the brand: build the strategy that translates her clinical authority, books, podcast, and Inner Circle into acquisition, conversion, and retention
- Partner directly with Dr. Myers on her personal brand, thought leadership, social presence, media, and speaking, protecting her voice and her time while scaling her reach
- Own a clinical-accuracy and claims-review workflow in partnership with Dr. Myers and the Head of Content: ensure every campaign, advertorial, and asset is medically sound, on-protocol, and defensible before it ships
- Turn Dr. Myers’ clinical frameworks into accessible, compelling marketing for each audience (gut, thyroid, hormone, immune, sleep) without oversimplifying the medicine or overstating the claim
- Hold the brand’s clinical credibility as a hard constraint and a competitive moat — the trust her name carries is the asset every growth lever depends on
- Own paid acquisition across Meta, Google, YouTube, and emerging channels — efficiency, scale, and the creative-and-offer testing engine that drives both
- Direct the advertorial, quiz, and landing-page strategy by audience (gut, thyroid, hormone, immune, sleep), in tight partnership with the Director of eCommerce and Head of Content
- Own attribution and measurement: a defensible read on what’s actually driving incremental revenue across an MTA/MMM/Triple Whale-style stack, and the discipline to act on it
- Own the brand: the positioning, voice, and creative standard that make AMMD instantly recognizable and trusted, in partnership with the Head of Content and Dr. Myers
- Make sure brand, performance, and lifecycle reinforce each other — that paid, email/SMS, social, content, and on-site experience tell one coherent story tied to each campaign and launch
- Own lifecycle revenue with the Lifecycle team: email/SMS, segmentation, flows, and the retention and reactivation programs that protect LTV
- Partner with the Head of Content on the editorial roadmap and AI-assisted content workflows so the team can produce on-voice content at the speed growth requires
- Set the eCommerce and subscription growth agenda with the Director of eCommerce: on-site CVR, AOV, upsell and bundle strategy, subscription attach rate, and churn
- Make sure the conversion engine and the acquisition engine are optimized together — that the traffic we buy lands on the experience most likely to convert and retain it
- Treat subscription as the core of the model: protect and grow attach rate and LTV, and make retention a company priority, not an afterthought
- Build, lead, and develop the marketing team — set the bar, the priorities, and the operating cadence (briefs, sprints, reviews, retros) that turns a group of specialists into a compounding machine
- Own the marketing tech and data stack — analytics, attribution, ESP/SMS, CRO, and the reporting layer — and manage agency and freelance partners against clear scopes, SLAs, and KPIs
- Hold the line on clinical accuracy and compliance: ensure all marketing is medically sound and respects DSHEA and FDA/FTC considerations for supplement marketing and structure-function claims, in partnership with Dr. Myers, the team, and counsel
Skills
- 10+ years in DTC marketing, with at least 3 years leading a full-funnel marketing function (acquisition, lifecycle, brand, and eCommerce) for a brand doing $25M+ in DTC revenue
- A demonstrable track record of profitable growth — moving blended CAC, LTV, payback, and contribution margin, not just top-line spend or vanity reach
- Hands-on fluency across paid media (Meta, Google, YouTube), lifecycle (email/SMS), and the creative-and-offer testing that drives performance — you can lead the work because you understand the work
- Strong command of measurement and attribution (GA4, an attribution tool such as Northbeam, Triple Whale, or Rockerbox) and real comfort with the unit economics of a subscription DTC business
- Experience owning or closely partnering on Shopify-based eCommerce and a subscription platform (Recharge, Skio, Stay, or equivalent), with real opinions on CVR, AOV, attach rate, and churn
- Proven people leadership: you've built and managed a marketing team across multiple disciplines and raised the performance of the people you led
- Demonstrated success marketing a founder-led or expert-led brand — ideally physician-, clinician-, or science-led — where credibility and authority are central to how the brand grows
- Excellent written and verbal communication, and the ability to translate data, clinical insight, and customer insight into a story leadership can act on
- Experience in supplements, functional medicine, beauty, skincare, or another DTC vertical with subscription, regimen, and claims complexity
- Working knowledge of DSHEA and FDA/FTC supplement marketing compliance and structure-function claims
- Experience scaling quiz-driven funnels, advertorials, and personalized recommendation experiences by audience and condition
- Comfort working alongside a physician-founder where medical credibility, clinical authority, and voice are core to growth — and the judgment to protect them under commercial pressure
- Fluency with Claude AI as a strategic multiplier — building workflows, training for voice, and creating reusable systems that help the team move faster without losing quality
Benefits
- Competitive base salary + performance bonus tied to marketing and growth KPIs.
- Contract position possible.
Company Overview