Note: The job is a remote job and is open to candidates in USA. Gen3 Marketing is seeking a Head of Sales to lead the strategy, operations, and execution of their commercial sales team. The role involves managing the sales team, improving pipeline quality, and ensuring the achievement of sales targets.
Responsibilities
- Directly manage, coach, and develop all sales team members (BDRs, closers, and sales ops support) to drive consistent performance and accountability
- Establish clear goals and expectations by role (outbound activity, pipeline creation, stage progression, close rate, and quota attainment)
- Run structured deal strategy reviews and support late‑stage deal execution (negotiation planning, stakeholder mapping, close plans)
- Drive improvements in win rate through rigorous qualification, competitive positioning, and consistent sales process adherence
- Own the sales operating cadence: weekly pipeline and forecast calls, stage-by-stage inspection, and gap-close planning
- Define and manage core KPIs (pipeline coverage, conversion by stage, cycle time, win rate, outbound activity, meeting-to-opportunity and opportunity-to-close rates)
- Ensure high‑integrity CRM usage (HubSpot): accurate stage management, activity logging, close dates, and reporting hygiene
- Refine and operationalize the ideal customer profile (ICP) and targeting approach in partnership with Chief Customer Officer and the marketing team
- Develop and continuously improve outbound and closing playbooks (messaging, objection handling, discovery, qualification, mutual action plans)
- Strengthen proposal and SOW discipline (scope clarity, pricing logic, margin awareness, and negotiation readiness)
- Standardize handoffs from BDR to closer and from signed deal to delivery/account leadership to reduce downstream churn risk
- Partner with Marketing (dotted line) to align campaigns / content with ICP targets and pipeline needs
- Create a feedback system on lead quality, conversion performance, and messaging effectiveness
- Coordinate with Finance and Operations leadership on targets, capacity, and performance reporting
Skills
- Strong business development experience
- 8+ years of experience in technology, advertising or a media sale with progressive career advancement and expanded responsibilities
- Experience with short and long sales cycles, and a broad range of clients spanning large enterprise-level, as well as small and midsized businesses
- Track record of team building and culture development
- A motivated self-starter, process-oriented with high attention to detail
- Operates with a sense of urgency and expects his/her team to do the same, leading by example
- Possesses a very hands-on orientation and comfortable working in a resource lean environment
- Bachelor's Degree required
- Experience with performance marketing
- Ecomm and financial services experience a plus
Benefits
- Base salary plus a competitive commission/bonus structure based on performance and achievement of targets
- Hybrid work and remote work options are available outside of head office locations
- Flexible work hours
- Summer Fridays
- Insurance coverage with cost incentives
- Paid parental leave benefits
- Opportunities to travel
- 401K contribution matching plan after 6 months
Company Overview