Note: The job is a remote job and is open to candidates in USA. BioRender is on a mission to accelerate the world’s ability to learn, discover, and communicate science. As a Lead Product Marketing Manager, you will own product-specific positioning, messaging, and go-to-market strategy for a defined product line, driving adoption, revenue, and long-term customer value.
Responsibilities
- Develop and own clear, differentiated product positioning and messaging that resonates with scientific end users and enterprise buyers
- Partner closely with Product to deeply understand and shape priorities, customer needs, and feature value — translating insights into compelling narratives and launch strategies
- Lead end-to-end go-to-market efforts for new products and major feature releases, ensuring alignment across Product, Sales, Customer Success, and Marketing
- Own sales enablement strategy for your product line — creating high-impact collateral, training materials, pitch decks, competitive battlecards, and internal playbooks to empower the GTM team
- Support high-value enterprise deals by partnering with Sales and Customer Success to refine messaging, address objections, and articulate differentiated value
- Analyze market trends, competitive landscape, and customer behavior to inform positioning, identify opportunities for differentiation, and refine strategy
- Serve as the voice of the enterprise customer within BioRender — ensuring we build the right solutions and communicate them effectively
- Track product marketing performance metrics and use data-driven insights to continuously optimize messaging, positioning, and GTM effectiveness
Skills
- 5+ years of product marketing experience in SaaS, with a strong track record of leading successful product launches and driving measurable adoption and revenue impact
- Proven ability to translate complex technical concepts into clear, compelling, and differentiated product narratives
- Deep understanding of sales enablement — you know how to equip GTM teams with the messaging, tools, and training needed to win deals
- Experience partnering directly with Sales to support enterprise opportunities and refine value-based selling approaches
- Strong analytical mindset — comfortable using market research, competitive intelligence, and customer data to back recommendations with evidence
- Highly cross-functional and collaborative — you work effectively across Product, Sales, Customer Success, and Marketing teams
- User-obsessed and curious — you're driven to deeply understand scientific and enterprise customers and advocate for their needs
- Clear, concise communicator with strong storytelling skills
- Experience marketing to scientific, technical, or highly specialized audiences is a strong plus
Benefits
- We’re remote-first with team members across Canada and the U.S., offering you the flexibility to work from anywhere.
Company Overview