Note: The job is a remote job and is open to candidates in USA. GoodPower is seeking a data-driven and impact-oriented Lifecycle Marketing Manager to manage their supporter journey strategy. This role involves designing, executing, and optimizing cross-channel lifecycle programs to convert users from awareness to lifelong climate champions. The manager will collaborate with various teams to create personalized experiences that drive engagement and retention.
Responsibilities
- Develop and execute GoodPower’s supporter lifecycle strategy across digital touchpoints, including onboarding, engagement, advocacy mobilization, reactivation, and retention
- Design and build cross-channel journeys in platforms like Engaging Networks, ManyChat, Klaviyo, and n8n
- Leverage GoodPower’s robust BigQuery user data to build actionable segments, cohorts, and triggers
- Partner with campaign and creative teams to deliver message-matched content based on supporter actions, demographics, and climate interests
- Implement A/B and multivariate testing to optimize messaging, frequency, and channel mix
- Monitor and report on lifecycle KPIs: open/click rates, conversion, opt-out, reactivation, and ROI
- Collaborate with the data team to define and refine lifecycle stages (e.g., New, Active, At-Risk, Lapsed)
- Build re-engagement and win-back strategies for inactive supporters
- Contribute to GoodPower’s CRM/CDP roadmap with automation ideas and personalization strategies
Skills
- 5+ years in lifecycle marketing, CRM, or engagement marketing, ideally at a nonprofit, mission-driven org, or growth-oriented company
- Deep experience with email marketing platforms, marketing automation tools, and CRM systems (e.g., Engaging Networks, Klaviyo, n8n, HubSpot, Salesforce)
- Proven success designing journeys that drive conversions, retention, or re-engagement
- Strong analytical skills — comfortable analyzing funnel metrics and using SQL or data dashboards
- Experience with audience segmentation, personalization, and message testing
- Passion for youth-led climate action and social justice is a strong plus
- Familiarity with CDPs, journey orchestration tools, or open-source automation platforms like n8n
- Knowledge of Meta ad flows (e.g., lead gen, Messenger bots) and their integration with CRM systems
- Experience with marketing automation tools
- Experience working in cross-functional teams and agile environments
- Being bilingual (especially Spanish) is a plus
Benefits
- Medical
- Dental
- Vision
- 403b retirement savings plan
- Vacation
- Sabbatical
- Paid Parental Leave
- 2 Floating Holidays
- 2 Community Service Floating Holidays
- Sick time
- Two weeks of full-staff time off (July 4 week and Christmas-New Years week)
- 13 observed holidays
Company Overview
GoodPower empowers humanity to accelerate the global transition to a decarbonized economy—one that works for everyone and not just the lucky few. It was founded in 2008, and is headquartered in Boulder, Colorado, USA, with a workforce of 11-50 employees. Its website is https://www.acespace.org.