Note: The job is a remote job and is open to candidates in USA. Devon Self Storage is seeking a Marketing Operations Manager to drive scalable campaigns and optimize lead conversion across their national self-storage portfolio. The role focuses on enhancing marketing efficiency and performance by managing processes, technology, and data, while collaborating with internal teams and external partners.
Responsibilities
- Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns
- Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution
- Establish governance, standards, and best practices across the marketing organization
- Oversee the execution of integrated marketing campaigns across digital, email, SEO, and local marketing channels
- Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery
- Coordinate internal stakeholders and agency partners to maintain alignment and accountability
- Own lead management strategy, including lead flow, scoring, segmentation, and routing
- Optimize lead-to-rental conversion through improved processes, automation, and system integration
- Partner with operations and sales teams to ensure effective follow-up and customer experience
- Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools)
- Define and monitor KPIs including conversion rates, cost-per-lead, occupancy impact, and engagement metrics
- Deliver actionable insights to improve campaign performance and inform strategic decisions
- Oversee the marketing technology stack, including CRM, marketing automation, analytics, and reporting tools
- Ensure proper integration between platforms to enable accurate tracking and efficient workflows
- Identify and implement new tools or enhancements to improve marketing effectiveness
- Partner with leadership and finance to manage marketing budgets, track spend and optimize allocation
- Ensure campaigns and initiatives are delivered within established timelines and financial targets
- Manage external agency and vendor relationships, ensuring alignment with strategy, quality standards, and performance expectations
- Oversee execution while maintaining internal ownership of strategy, data, and results
Skills
- Bachelor's degree in Marketing, Business, Analytics, or related field
- Marketing and revenue growth experience in self storage or national multi-site real estate sector experience required
- 5–7+ years of experience in marketing operations, digital marketing, or related roles
- Strong expertise in marketing automation platforms, CRM systems, and analytics tools
- Deep understanding of lead management, segmentation, and customer lifecycle marketing
- Strong analytical skills with the ability to translate data into actionable insights
- Experience managing agency partners and marketing technology vendors
- Excellent organizational, communication, and project management skills
Benefits
- Medical/Dental/Vision insurance (PPO)
- Participation in the company 401(k) plan with a company match
- Vacation Time, Nine Paid Holidays, Three floating holidays per year
- Sick time
- Tuition reimbursement opportunity
- Company-paid life insurance equaling your annual base salary
- Company-paid short-term and long-term disability
- Paid Parental Leave
- This position is eligible as an internal promotion opportunity.
Company Overview