Note: The job is a remote job and is open to candidates in USA. Favor Delivery is a company focused on marketing operations, and they are seeking a Marketing Operations Specialist. The role involves utilizing data and technology to execute marketing campaigns, ensuring alignment with strategic goals, and collaborating with cross-functional teams to optimize customer communications.
Responsibilities
- Contribute to the execution of marketing initiatives; develop and optimize customer, Runner, and store partner communications across email, push, SMS, and in-app channels
- Ensure campaigns are strategically aligned, delivered on time, and continuously improved through data-driven insights
- Architect technical solutions for complex marketing scenarios to support new initiatives and improve existing processes; build and test solutions independently; ensure accuracy and alignment with campaign requirements
- Independently perform end-to-end QA on customer and Runner campaigns; validate logic, segmentation, personalization, and discounts across all channels; resolve basic issues and escalate more complex problems when needed
- Independently support the setup and verification of advanced testing agendas across customer and Runner communications; validate targeting, logic, and campaign behavior
- Partner with the lifecycle marketing and business analytics teams to troubleshoot issues and ensure testing is completed on time
- Investigate and respond to more complex inquiries from the support team including issues related to lifecycle communications, promotions, and campaign setup; collaborate with cross-functional partners as needed and ensure escalated issues are resolved accurately and efficiently
- Contribute to documentation with creation and updating of process guides for campaign execution, QA, and testing; ensure documentation is clear, accurate, and accessible; identify areas where updates are needed as tools and workflows evolve
- Track and report on channel-level performance of lifecycle marketing and promotional initiatives
- Provide clear summaries and recommendations for improvements; ensure reporting is accurate, consistent, and actionable
- Collaborate with cross-functional teams to execute campaigns across customer and Runner communications; validate builds against requirements, troubleshoot issues, and ensure execution aligns with strategy and creative intent
- Collaborate with product and engineering teams to provide feedback on new tools and functionality; assist with testing and share insights from campaign execution to ensure solutions meet marketing needs
- Share knowledge with peers; document learnings, answer questions, and collaborate closely during campaign builds; contribute to a culture of shared learning and offer support on tooling, QA, and process execution as needed
- Perform other duties as assigned
Skills
- A relevant degree or comparable formal training, certification, or work experience
- 5+ years of experience in a marketing or technical role including experience in systems integration, CRM/email marketing, developing marketing campaigns in Braze or comparable CRM platform, and creating emails using HTML
- Strong knowledge of audience segmentation and database concepts with ability to apply them to campaign builds
- Strong technical skills (HTML & database fundamentals) and marketing knowledge
- Strong writing and communication skills with ability to collaborate cross-functionally
- Ability to thrive in a technically focused role with increasing independence and effectively blend technical skills and marketing knowledge to execute campaigns
- Strong problem-solving and cross-functional communication skills
- Proactive mindset with strong problem-solving skills and ability to take ownership of projects
- Ability to learn quickly, troubleshoot effectively, and apply solutions with increasing independence
- Flexible and adaptable with ability to manage multiple projects under pressure and meet tight deadlines
- Ability to consistently maintain quality and balance shifting priorities
- Team player with the ability to work independently and take ownership of projects
- Ability to contribute to a collaborative, high-performing team
- Ability to foster a positive, team-oriented environment
- Sit for an extended period of time
- Hand / finger dexterity
- Work extended hours
- Technology / app experience highly preferred
Benefits
- Premium health, vision, dental, and life insurance
- 401(k) options
- Favor delivery fee credit
- H-E-B discounts
- Unlimited PTO for salaried employees
- Ample vacation time to all team members
- Personal growth and education through Intern(al)ships and Learning Labs taught by Favor team members and external facilitators
- Employee Resource Groups (ERGs)
- Company-wide events, happy hours, and regular connection opportunities
Company Overview