Note: The job is a remote job and is open to candidates in USA. ElevenLabs is an AI research and product company transforming how we interact with technology. They are seeking a Mobile Growth Manager to own and scale app acquisition and growth channels, driving measurable growth across installs, activation, and revenue through hands-on campaign management and cross-functional collaboration.
Responsibilities
- Develop and execute mobile growth strategies across key acquisition channels (Meta, TikTok, Apple Search Ads, Google App Campaigns, and emerging platforms)
- Own campaign planning, budget allocation, optimization, and performance tracking end-to-end
- Partner closely with creative teams to develop high-performing, platform-native ad creative (static, video, UGC)
- Design and run experiments to improve install rate, activation, retention, and monetization
- Work with product and lifecycle teams to optimize onboarding, conversion flows, and downstream engagement
- Build and leverage attribution frameworks (SKAN, MMPs) to measure true performance and guide decision-making
- Analyze performance and optimize campaigns based on CPI, CAC, LTV, payback period, and retention metrics
- Identify and scale high-performing channels while quickly cutting underperforming ones
- Stay up to date with platform changes, privacy updates, and emerging opportunities in mobile growth
Skills
- Hands-on experience managing mobile acquisition campaigns across platforms like Meta, TikTok, Apple Search Ads, or Google App Campaigns
- Ability to think beyond installs and optimize for full-funnel metrics like activation, retention, LTV, and revenue
- Comfortable working within mobile attribution constraints (SKAN, MMPs) and making decisions with imperfect data
- Comfortable operating in ambiguity and building new channels or programs from scratch
- Ability to collaborate effectively with creative, product, lifecycle, and data teams to drive growth
- Take ownership and move quickly, balancing experimentation with execution
- Ability to communicate clearly and translate performance into business outcomes (growth, revenue, efficiency)
Benefits
- ElevenLabs proactively supports professional development through an annual discretionary stipend.
- We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
- Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
Company Overview
ElevenLabs develops artificial intelligence software focused on speech synthesis and voice generation. It was founded in 2022, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://elevenlabs.io.