Note: The job is a remote job and is open to candidates in USA. MLabs operates an innovative fantasy sports platform and is seeking a Social Media Manager to build their NFL presence. The role involves managing social media accounts, developing content strategies, and engaging with the NFL community to drive user growth and brand engagement.
Responsibilities
- Oversee and scale the client's dedicated NFL accounts across X (formerly Twitter), TikTok, Instagram, and YouTube Short-Form
- Develop and maintain a dynamic content calendar synchronized with the NFL calendar, covering weekly storylines, game-day events, injuries, market line movements, and platform-specific metrics
- Monitor live game developments, upsets, and trending narratives to produce high-impact, reactive content within rapid turnaround times
- Translate live player market fluctuations, 'backs and fades,' and platform skill rankings into compelling talking points that resonate with the broader NFL digital community
- Drive meaningful growth in follower count, engagement metrics, and audience reach; ensure social initiatives actively convert into user sign-ups and platform activity rather than relying solely on vanity metrics
- Identify, source, and manage end-to-end relationships with NFL creators, streamers, and digital personalities. Orchestrate briefs, coordinate deliverables, and establish a scalable, repeatable pipeline for seasonal influencer activations
- Contribute strategic concepts to broader NFL marketing campaigns. Align organic initiatives with the paid media and email teams, providing creative direction and identifying emerging social trends that can be converted into scalable campaign concepts
Skills
- 2 to 4 years of dedicated experience managing professional social media channels, with a strong preference for backgrounds in sports, gaming, fantasy leagues, sports betting, or fan-centric media
- Deep, nuanced knowledge of the NFL, including active tracking of games, deep familiarity with ongoing storylines, and a precise understanding of how NFL fan communities communicate online
- A proven, demonstrable track record of driving organic growth and high performance specifically on X and TikTok, supported by a portfolio of previous work
- Exceptional editorial instincts, strong written communication skills, and the ability to produce high-quality multimedia content under tight deadlines during live sporting events
- Practical experience identifying, briefing, and managing external digital creators or influencers
- Ability to interpret basic performance data, translate analytics into actionable adjustments, and maintain a strong focus on acquisition metrics
- A proactive, self-starting professional who thrives with high degrees of ownership and takes accountability for outcomes without requiring constant baseline direction
- Direct experience independently scaling a personal or independent sports/fantasy digital account
- Familiarity with the structural mechanics of fantasy sports or Daily Fantasy Sports (DFS)
- Experience producing, editing, or appearing in live or short-form digital video content
- An established network of NFL creators and digital personalities available to leverage immediately
Benefits
- Full-time employment with a fully remote operational structure
- A highly collaborative environment with direct strategic input into product positioning and marketing campaigns
Company Overview