Note: The job is a remote job and is open to candidates in USA. Power Digital Marketing is a tech-enabled growth firm that focuses on driving revenue and brand recognition for various companies. The Paid Media Senior Strategist will manage enterprise-level accounts, focusing on campaign execution, performance, and growth while providing strategic insights and maintaining effective communication with clients.
Responsibilities
- Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Skills
- 4-5 years of digital marketing experience. 3+ years in agency setting
- Minimum 4 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid media's place in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Company Overview