Note: The job is a remote job and is open to candidates in USA. Multiplier is on a mission to democratize global employment and is seeking a Manager, Partner Marketing to bridge the Strategic Partnership team and the global marketing engine. This role involves owning the Go-to-Market strategy for partners, designing co-marketing campaigns, and creating enablement tools to drive revenue through partnerships.
Responsibilities
- Act as the dedicated marketing lead for the Strategic Partnership team, aligning marketing initiatives with overall partnership revenue goals
- Develop and execute integrated co-marketing plans with key partners (VC firms, PE firms, HR Tech platforms, and Neo-banks) to drive brand awareness and lead generation
- Lead the execution of webinars, whitepapers, and digital campaigns that highlight the combined value proposition of Multiplier and our partners
- Plan and host exclusive physical and virtual events, from intimate executive roundtables to large-scale partner summits
- Take accountability for the 'Partner-Sourced Pipeline' metric, ensuring that every marketing activity has a clear path to SQL (Sales Qualified Lead) conversion
- Manage the partner marketing budget, ensuring high ROI on co-sponsored events and sponsorships
- Run 'Seller Activation' programs to educate Multiplier’s internal sales team on how to leverage our partners to close deals faster
- Collaborate with the Design and Content teams to build co-branded 'Sales Plays,' pitch decks, and one-pagers that empower partners to sell Multiplier effectively
- Identify and produce joint case studies and testimonials that showcase successful customer outcomes through our partner ecosystem
- Monitor the performance of all co-marketing activities, providing monthly reports on lead volume, conversion rates, and partner engagement
- Regularly sync with the Sales and Product teams to ensure our partner messaging stays ahead of market trends and competitor moves
Skills
- 4+ years of experience in Partner Marketing, Field Marketing, or Demand Generation within the B2B SaaS space
- Proven track record of running successful co-marketing campaigns that resulted in measurable pipeline growth
- Experience using CRM tools (HubSpot/Salesforce) and marketing automation platforms to track lead attribution
- Excellent project management skills—you can juggle multiple partner launches simultaneously without breaking a sweat
- Exceptional communication and presentation skills
Benefits
- This role is fully remote.
Company Overview