[Remote] Product Content Specialist

Note: The job is a remote job and is open to candidates in USA. Agilent Technologies is a leading company in the field of scientific instrumentation and software solutions. They are seeking a Product Content Specialist to manage and optimize product data and content across various platforms, ensuring high-quality descriptions and specifications while collaborating with multiple stakeholders.

Responsibilities

• Lead and maintain product data within the PIM system
• Ensure data integrity and accuracy by performing regular audits and updates
• Coordinate with IT and data teams to troubleshoot and resolve any data-related issues
• Partner with teams in the creation and maintenance of high-quality product descriptions, specifications, images, and other content
• Ensure consistency and accuracy of omni-channel product information for use across all platforms
• Consult with product managers, marketing teams, and other stakeholders to gather and create necessary content
• Submit and lead Service Desk requests to facilitate troubleshooting and resolution of content related issues and/or completion of stakeholder requests
• Partner with stakeholders in the creation and maintenance of high-quality non-PIM web elements associated with product category navigational pages
• Collaborate with stakeholders in the creation and maintenance of high-quality Flexible Article Template pages
• Submit and lead Service Desk requests to facilitate troubleshooting and resolution of WCS related issues and/or completion of stakeholder requests
• Reference web elements on PIM related content
• Partner with stakeholders/ SMEs to optimize product content for SEO to improve visibility, searchability, and ranking
• Leverage all platforms available at Agilent to optimize content such as BrightEdge, GA4, CrazyEgg etc
• Keep abreast of process changes in the content ecosystem such as the use of generative AI, introduce to stakeholders, and integrate into Agilent content processes as needed
• Keep abreast of new platforms in the content ecosystem such as new BrightEdge modules, introduce to stakeholders and integrate into Agilent content processes as needed
• Implement best practices for content formatting and presentation
• Regularly review and update content to reflect changes in product offerings
• Leverage our content investment to expand and measure the impact of content optimization across our organization
• Develop strategic dashboards to monitor and analyze content performance
• Generate reports on content effectiveness and provide recommendations for improvement
• Track key metrics such as engagement, conversion rates, and search rankings
• Assess competitor rankings and SEO
• Work closely with PIM Analysts, the Publishing team, the Writing Center of Excellence, and the Localization team to ensure alignment of product content strategies
• Provide training and support to stakeholder team members on product content requirements, usage, and best practices
• Ensure stakeholders understand the effort required to support a high-quality digital content strategy and the positive impact it can provide
• Communicate effectively with stakeholders to understand their content needs and requirements
• Collaborate with stakeholders to understand new content needs and requirements including PIM hierarchy, website navigation, product attribution and web components
• Collaborate with PIM Analyst team to implement new content needs and requirements
• Collaborate with Content Colleagues to ensure consistency across Agilent
• Assist in the creation and entry of high-quality product descriptions, specifications, and other content
• Submit and manage Service Desk tickets to support NPI / M&A needs and requirements

Skills

• Bachelor's or Master's Degree or equivalent
• 4+ years relevant experience in digital marketing, content strategy or e-commerce
• Proven experience with PIM systems and digital content platforms
• Strong understanding of SEO principles and content optimization strategies
• Experience supporting New Product Introductions (NPI) and M&A content integration
• Proficiency in web analytics tools (e.g., BrightEdge, GA4, CrazyEgg) is a plus
• Familiarity with generative AI and emerging content technologies is a plus

Benefits

• Plus eligibility for bonus, stock and benefits
• Option to work remotely

Company Overview

Company H1B Sponsorship