Note: The job is a remote job and is open to candidates in USA. Traild is a high-growth SaaS company redefining how finance teams operate through AI, automation, and payments infrastructure. They are seeking a strategic and analytical Product Marketing Lead to establish and build the product marketing function, shape go-to-market strategies, and enhance product positioning to drive growth.
Responsibilities
- Own Traild’s product positioning, messaging and value propositions across global markets
- Build personas, market insights and use-case narratives that inform GTM strategy
- Lead market and competitor intelligence to identify trends, opportunities and differentiators
- Lead customer advocacy including case studies, testimonials, reference customers, and a customer reference program
- Manage end-to-end product and feature launches, including GTM planning, messaging and enablement
- Partner with Product to understand the roadmap and ensure new features meet market needs
- Create high-impact sales and partner enablement assets (talk tracks, battle cards, objection handling, pitch materials)
- Support customer adoption, retention and expansion initiatives through targeted messaging and insights
- Act as a critical link between Product, Marketing, Sales and CS to ensure alignment and consistent market communication
- Build deep product and market expertise, becoming the internal go-to for competitive positioning and product-market fit
Skills
- 5+ years' experience in Product Marketing within B2B SaaS (preferably mid-market or enterprise software)
- Proven experience working closely with Product teams, contributing to roadmaps, translating user stories and understanding feature usage and customer value
- Demonstrated ability to create product positioning, messaging frameworks, personas and competitor analyses
- Strong track record of delivering successful product or feature launches end-to-end
- Experience building product marketing foundations in a high-growth environment
- Highly analytical with the ability to turn research, market signals and product data into actionable GTM strategy
- Exceptional communication and storytelling skills, with the ability to simplify the complex
- Ability to rapidly learn technical products and understand both feature-level detail and the broader market context
- Comfortable operating independently in an IC role while collaborating cross-functionally across multiple time zones
- Experience with ERP ecosystems (Acumatica, NetSuite, Sage, Microsoft Dynamics, etc.)
- Previous experience in payments, AP automation or financial software
- Exposure to global go-to-market strategies across multiple geographies
Benefits
- Flexibility: we offer a range of remote, hybrid and flexible working options.
- Global team: we are growing across APAC, NA and EMEA and have team all across the world.
- We are growing at an exponential rate, this is an opportunity to get involved with a true rocketship with all the excitement and opportunities that comes with it
- Our team genuinely loves working at Traild: our eNPS score is 78, where anything above 50 is considered world-class.
- Please note that the final applicants for this job will be asked to consent in writing to a police check / criminal background check to the extent permitted by law in your jurisdiction of employment.
- Please note that Traild is an E-Verify employer.
Company Overview