Note: The job is a remote job and is open to candidates in USA. Knit is an AI-native consumer research platform that helps brands automate and accelerate primary research. They are seeking a Product Marketing Manager to drive product positioning, messaging strategy, and sales enablement, playing a crucial role in the company's growth and go-to-market efforts.
Responsibilities
- Own end-to-end execution of product launches: coordinating timelines, drafting launch messaging, and ensuring every stakeholder knows what's shipping and how to talk about it
- Build scalable launch infrastructure — templates, processes, and systems — so each release requires less rebuilding from scratch and more refinement
- Translate sprint releases and product updates into crisp internal communications that help a sales rep confidently explain a new capability the morning it ships
- Own and maintain launch assets — FAQs, one-pagers, product narratives, positioning guides and use AI tooling to keep them current as the product evolves
- Partner with our Product team on crafting compelling messaging, and with our content marketer on campaign content
- Design evergreen enablement programs including onboarding / ever-boarding, and ongoing skill development; and facilitate them with the authority and presence to make them land
- Build and maintain the competitive intelligence system that keeps reps current: competitive positioning guides, objection handling frameworks, and battlecards that reflect how we actually win
- Own rep onboarding curriculum end-to-end so new hires ramp quickly and confidently
- Own our Aligned platform (in partnership with our content marketer): a regular internal communication cadence that keeps the full GTM team current on what's new and how to sell
- Build lightweight AI workflows and automations that scale your output, surfacing the right content at the right moment rather than relying on manually updated documents
Skills
- 3–5 years of product marketing experience, ideally at a B2B SaaS or tech-enabled services company. Bonus if you have experience in Market Research
- You've owned launch execution before. You know what it takes to coordinate cross-functional stakeholders, hit a date, and get the right message to the right people
- You've built or contributed to sales enablement programs, and you're comfortable presenting and facilitating in front of a sales team
- AI fluent: you use AI tools daily to increase the quality and speed of your work, and you're comfortable building lightweight workflows, integrations, and automations
- Strong writer and storyteller, you can make complex product concepts clear and compelling for a non-technical sales audience
- You think in systems, not documents, you build things that scale and stay current rather than assets that need constant manual upkeep
- Highly organized and proactive about process; you notice when something is missing and build it without being asked
- You work well with a manager who sets direction and trusts you to execute; you don't need every decision made for you
- You're effective at influencing cross-functional stakeholders (product, sales, CS) without direct authority
- Experience in market research, insights, or adjacent data/analytics industries
- Familiarity with AI-powered products or platforms
- Experience in a high-growth startup where the GTM function was still being built
Benefits
- Commission plan if applicable to role
- Equity Options
- Healthcare (medical, dental, and vision)
- Additional Coverage
- A company laptop and one-time, onboarding Technology Stipend
- A 401(k) with company match
- Flexible time-off
- Hybrid working
Company Overview
The AI-Native Research for the world's most iconic brands. It was founded in 2023, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is https://goknit.com/.