Note: The job is a remote job and is open to candidates in USA. Character.AI is on a mission to build the future of AI entertainment, and they are seeking a Product Marketing Manager to lead their go-to-market strategies and messaging for product launches. The PMM will drive app store optimization, create compelling user-facing messaging, and collaborate with cross-functional teams to enhance user engagement and conversion.
Responsibilities
- Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
- Own the c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches
- Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character’s brand with consumers
- Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market
- Monitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiation
- Define success metrics for every launch and build repeatable playbooks from learnings
- Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
- Lead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-aligned
- Own app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendars
- Own custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channels
- Own ASO localization across international markets: localized keywords, metadata, screenshots, and descriptions
- Set ratings & reviews strategy: define the approach for review solicitation and sentiment monitoring; partner with support to execute
- Report on ASO performance: impression-to-install conversion, keyword rankings, CPP performance, and promo impact
- Write and own conversion copy across monetization surfaces: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges—hands on keyboard
- Craft the narrative arc of the free-to-paid journey: ensure every touchpoint reinforces the value of Character+ and moves users toward conversion
- Partner with Monetization PMs to translate their decisions into compelling user-facing messaging
- Run and interpret A/B tests on in-product copy to improve upgrade rates, reduce churn, and optimize conversion
- Maintain a copy system for monetization surfaces: a library of tested headlines, CTAs, and value prop messaging the team can draw from and iterate on
Skills
- 5–8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
- Proven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenue
- Strong hands-on copywriter: you've personally written in-product copy that drives conversion—upsell flows, paywalls, pricing pages
- Deep ASO experience: you've owned app store listing performance, keyword strategy, and creative testing on iOS and/or Android
- Experience owning a promotional or launch calendar and coordinating cross-functional execution against it
- Exceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfaces
- Strong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioning
- Deep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbook
- Scrappy and self-directed—you thrive in ambiguity and move fast without waiting for permission
- You've been an early PMM hire and built the function from scratch
- Experience marketing to Gen Z or community-driven audiences
- Familiarity with AI/ML products, LLMs, or conversational AI
- Background in growth marketing, lifecycle marketing, or product-led growth
- Experience writing conversion copy for subscription or freemium products
- Experience in consumer products with large, diverse user bases (social, gaming, entertainment, or creator platforms)
- International ASO or localization experience
Company Overview
Character.ai provides open-ended conversational applications in which users create characters and converse with them. It was founded in 2021, and is headquartered in Menlo Park, California, USA, with a workforce of 51-200 employees. Its website is https://character.ai.